McDonald’s, OMD UK, The Outfit and Channel 4 have launched a first-of-its-kind partnership to promote the full range of McCafé beverages. A brand new contextual TV advertising campaign will feature real people enjoying their favourite McCafé beverage, whilst talking about some of the most significant TV moments across Channel 4 as they happen. Launching on […]
Tomatin, a Highland distillery with an award-winning range of whiskies recently appointed creative branding agency, threebrand, to develop its brand positioning. Established in 1897, Tomatin Distillery found itself in a position whereby it had no sense of identity. Edinburgh-based threebrand was briefed to develop a campaign that would give Tomatin cut-through within the saturated malt […]
Brand packaging design agency BrandOpus have worked with Vivid Drinks to launch two new products in their range of Matcha green teas, including a 100% unsweetened matcha green tea drink. Following the award-winning launch of the Vivid’s RTD matcha drinks last year, Vivid Unsweetened launches due to unprecedented national demand for green tea and low […]
On March 1, in the heart of central London at Hyde Park Corner, the makers of Haig Club Single Grain Scotch Whisky and brand partners David Beckham and Simon Fuller welcomed guests to the first evening of Haig Club London – a week long residency at the Wellington Arch which has transformed the iconic landmark into […]
Diageo premium vodka brand Cîroc is targeting Instagram users with a video and ‘cinemagraph’ campaign on the social media network. The six-week marketing push kicked of February 27 and comprises three 15-second videos and two ‘cinemagraphs’ (animated stills typically published as Gifs). Diageo Reserve claims the campaign is the first on Instagram to run video […]
Speight’s knows a thing or two about the Kiwi bloke, and if there’s one thing it can say about this remarkable kind of character, it’s that he’s there for his mates: to help build a deck, whack a shed together or simply have a cold beer and a barbie. So when a bloke asks who’ll […]
A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground. This was the brief for the creation of the Coca-Cola bottle which is 100 years young this year. To mark this milestone, The Coca-Cola Company is celebrating with a year-long […]
Alcohol giants Diageo and Thin Film Electronics ASA, a global leader in the development of printed electronics and smart systems, will look to completely change the role of a bottle in the consumer experience, with a prototype Johnnie Walker Blue Label “smart bottle” that will be unveiled at Mobile World Congress, taking place in Barcelona on […]
To show how its soda spreads happiness, Coca-Cola has unveiled its latest ad highlighting how the simple gesture of sharing its soft drink goes a long way in encouraging positivity. In the quirky spot, unfortunate things happen to various individuals, from a guitarist breaking a string to a man rescued from a burning house. Each […]
In a very edible celebration of the launch of Seattle’s Best Coffee in its outlets, KFC has developed a range of fully functioning coffee cups made from biscuit and temperature resistant chocolate. The ‘Scoff-ee Cup’ is made from biscuit, wrapped in sugar paper and lined with a layer of heat resistant white chocolate, which is […]