Diageo Luxury Brands Star at the Bar on Oscar Night

Diageo Luxury Brands Star at the Bar on Oscar Night

Repeat performer, award-winning Sterling Vineyards, will once again provide the fine wines poured at the Oscars telecast and the Academy of Motion Picture Arts and Sciences’ Governors Ball. This year, Sterling is joined at the bar by a selection of world class spirits from the Diageo Luxury Brands portfolio – in a customized experience created […]

Baron Philippe de Rothschild Introduces “Mouton Cadet Sélection Ryder Cup”

Baron Philippe de Rothschild Introduces “Mouton Cadet Sélection Ryder Cup”

Official Supplier to The European Tour since 2012, Mouton Cadet – the world’s leading Bordeaux AOC wine – became a member of the prestigious family of Ryder Cup sponsors in March 2013, confirming its commitment to golf. Sharing the same values and “etiquette”, Hugues Lechanoine, Managing Director of Baron Philippe de Rothschild and Paul McGinley, […]

5,500 of the World’s Best Bartenders are Cruising to Success

5,500 of the World’s Best Bartenders are Cruising to Success

One of the world’s most prestigious cocktail competitions is taking to the high seas to turn floating bartenders into mixologists extraordinaire. The Diageo Global Travel team announced the launch of the biggest ever Diageo Reserve World Class program, in partnership with four of the world’s leading cruise lines: Princess Cruises, Norwegian Cruise Line, Royal Caribbean […]

Skinnygirl Makes A Splash With New Water Enhancers

Skinnygirl Makes A Splash With New Water Enhancers

The Skinnygirl brand is out with another innovative take on low calorie beverages that blend great taste and personal flavor customization. Skinnygirl Water Enhancers are available in four unique flavors including White Cherry, Blueberry Acai, Pineapple Coconut, and Fuji Apple. The new line will launch nationally in March at leading food retailers across the United […]

Nescafe Dolce Gusto Announces Partnership with QVC

Nescafe Dolce Gusto Announces Partnership with QVC

http://www.youtube.com/watch?v=TBb1k-P87PU Nescafe Dolce Gusto, the chic line of single–serve coffee machines that deliver true coffeehouse quality espressos, coffees, lattes and teas, partnered with QVC, to showcase the brand’s unique offerings on February 23 on “In The Kitchen with David.” Consumers had access to Nescafe Dolce Gusto’s innovative single serve machines and a variety of flavors including a […]

Anomaly Shanghai Partners With Mirinda

Anomaly Shanghai Partners With Mirinda

Mirinda, from PepsiCo, has appointed Anomaly as its creative agency to launch their 2014 summer campaign in Mainland China. Mirinda is one of China’s top-selling flavored carbonated soft drink. As Mirinda continues to drive growth and innovation, their search for new business solutions led them to collaborate on a project with Anomaly, a new model […]

Budweiser Unveils Rise As One Marketing Campaign For FIFA World Cup

Budweiser Unveils Rise As One Marketing Campaign For FIFA World Cup

With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil, Budweiser proudly revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament. http://www.youtube.com/watch?v=CuXsIdf53dY As the official beer sponsor of the 2014 FIFA World Cup Brazil, Budweiser has designed a holistic creative platform under […]

Winter Got You Feeling Blue? Brighten Your Day With Xango Juice

Winter Got You Feeling Blue? Brighten Your Day With Xango Juice

This time of year, shorter days, limited sunshine and long cold snaps can bring on the winter blues. Add to that the difficulty of finding fresh fruit in many climates, and people begin to feel sluggish and unfocused. Savvy, health-conscious consumers supplement their diet with goodness in the form of the nutrient-dense, whole-fruit mangosteen puree […]

Coca-Cola’s ‘Social Media Guard’ Will Stop You From Checking Facebook

Coca-Cola’s ‘Social Media Guard’ Will Stop You From Checking Facebook

To prevent social media addicts from checking Facebook and Instagram every few seconds, Coca-Cola has design a special ‘Social Media Guard’. Shaped like a pet cone, it is colored red after the brand and addicts are supposed to wear it around their necks, which will prevent them from checking their phones. “The Social Media Guard […]

Heineken Unveils the Fan Footprint Heatmap to Connect US Champions League Fans

Heineken Unveils the Fan Footprint Heatmap to Connect US Champions League Fans

As some of the best soccer teams in the world battle it out in Round 16 of the UEFA Champions League (UCL), Heineken has unveiled the latest element of its “Road to the Final” campaign. As the official sponsor of the world’s most prestigious soccer tournament, Heineken is bringing UCL excitement to fans across the […]