Pepsi announced the Pepsi Beats of the Beautiful Game album, an exclusive collection of 11 anthemic songs and companion short films, or ‘filmtracks,’ that capture the indelible international spirit, sights and sounds of the world’s most popular game – football. The visual album will unite chart-topping musicians with award-winning directors to showcase the inextricably interwoven […]
Patrick Léger, Cellar Master of the House of CAMUS, signs the first presentation to the market of this masterful 40-year Cognac -latest creation in the CAMUS Rarissimes range. Each aroma is expressed freely, lengthening into candied fruit notes with a touch of oak. The palate gives off the entire flavor from fruit to oak, not […]
Mountain Dew announced that it is bringing fans around the world closer to the excitement of the summer’s most eagerly awaited blockbuster, 20th Century Fox’s X-MEN: Days of Future Past, with an international, fan-focused digital program – “Unleash Your X.” The “Unleash Your X” campaign brings the digital Dew Nation exclusive video content: compelling behind-the-scenes […]
Danish coffee brand Grower’s Cup has come up with a convenient way to brew a warm cup of Joe. Created by managing director Ulrik Skovgaard Rasmussen, “The Coffeebrewer” is a product that is shaped like a disposable bag. The bag contains coffee filters and a French press, and all one has to do is simply […]
McAlister’s Deli, a leading fast casual restaurant in the US, announced its #ShowUsYourSip contest in which one fan will win free McAlister’s Famous Sweet Tea for 25 years. “Everyone has their own way of enjoying McAlister’s Famous Sweet Tea, delicious flavored teas and our lemonades. So whether it’s a sip, chug or gulp, we want […]
Mike’s Hard Lemonade Co., best recognized for its iconic mike’s hard lemonade that defined the Flavored Malt Beverage category (FMB), is now arming consumers with a fresh take on life hacks, called mikehacks, which are ingenious ways to make summer occasions like backyard barbeques, pool parties, and summer picnics, even better. The program offers ideas, […]
Lipton Iced Tea launched the first video in a three–part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director. In this role, Bell helped bring to life Lipton‘s new brand personalities – Carl and Stu – two Lipton Iced Tea […]
It was in General de Gaulle’s office at Versailles Palace that French President François Hollande presented President Xi Jinping of China with a cased decanter of CAMUS Cognac during his recent state visit to France. Cognac – acclaimed and appreciated the world over as the ultimate gift, symbolizing the excellence of French craftsmanship and “art […]
Space has created the ‘Full Flavour Refreshment’ campaign featuring shopper marketing and advertising to jointly promote low alcohol beverage Foster’s Radler and launch the new Bulmers Cider ‘moderation’ range. Space has been tasked with establishing Heineken’s foothold in the ‘moderation’ category through a shopper campaign focused on trial and awareness of Foster’s Radler and the launch of two […]
It is a known fact: water is life. Without it, we humans will not be able to survive. Some of us take it for granted, but there are places in the world where clean drinking water is not always accessible. To help these “at-risk populations,” DDB New York and Water Is Life have teamed up […]