Mike’s Hard Lemonade Co., best recognized for its iconic mike’s hard lemonade that defined the Flavored Malt Beverage category (FMB), is now arming consumers with a fresh take on life hacks, called mikehacks, which are ingenious ways to make summer occasions like backyard barbeques, pool parties, and summer picnics, even better. The program offers ideas, […]
Lipton Iced Tea launched the first video in a three–part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director. In this role, Bell helped bring to life Lipton‘s new brand personalities – Carl and Stu – two Lipton Iced Tea […]
It was in General de Gaulle’s office at Versailles Palace that French President François Hollande presented President Xi Jinping of China with a cased decanter of CAMUS Cognac during his recent state visit to France. Cognac – acclaimed and appreciated the world over as the ultimate gift, symbolizing the excellence of French craftsmanship and “art […]
Space has created the ‘Full Flavour Refreshment’ campaign featuring shopper marketing and advertising to jointly promote low alcohol beverage Foster’s Radler and launch the new Bulmers Cider ‘moderation’ range. Space has been tasked with establishing Heineken’s foothold in the ‘moderation’ category through a shopper campaign focused on trial and awareness of Foster’s Radler and the launch of two […]
It is a known fact: water is life. Without it, we humans will not be able to survive. Some of us take it for granted, but there are places in the world where clean drinking water is not always accessible. To help these “at-risk populations,” DDB New York and Water Is Life have teamed up […]
Robot Food has designed new ‘clean, contemporary’ branding and packaging for Panda soft drinks, introducing a new Melvin panda character. The consultancy has worked with parent company Nichols for around three years, and was brought into reposition Panda in September last year. Panda drinks have only been stocked in Asda for the past three years, but […]
For this summer edition, Ungava dressed its distinctive premium gin with a neoprene cooler jacket in the brand’s iconic yellow. This isothermic textile cover, closed by a zip, offers a second skin to your bottle and keeps your beverage chilled for up two hours. Cool, elegant and practical, its colorful design celebrates the arrival of […]
Branding and packaging design specialist, Parker Williams, has designed the new look for the Tesco Smoothie range, launching in store on 28 April 2014. The first three products launching this month are the 1l variants, including ‘Mango, Banana & Coconut’, ‘Strawberry, Banana & Passionfruit’ and ‘Pineapple, Kiwi & Lime’. The design of the Smoothies range […]
This May, innocent launches a brand new campaign celebrating the lengths they go to to get the best taste from the fruit they use. The £3 million campaign will continue the successful ‘tastes good, does good’ campaign introduced in January, and will incorporate TV, outdoor and digital activity. Two TV adverts, filmed on location in […]
To encourage recycling, Coca-Cola teamed up with agency Grey Dhaka to create an arcade game that is powered by empty plastic bottles. Called the ‘Happiness Arcade’, it was placed in six different locations around Dhaka, Bangladesh, over a period of six days. To play, users simply insert an empty plastic bottle into the machine, and […]