Anheuser-Busch announced it will debut five new ads during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2. Iconic brands, Bud Light and Budweiser will represent Anheuser-Busch in 3.5 minutes of creative. “The Super Bowl is the biggest moment in sports and advertising,” said Paul Chibe, vice president, U.S. marketing. “With the largest […]
http://www.youtube.com/watch?v=LcZVVOqUVxs Coca-Cola will unveil 18 special edition mini-bottles in Brazil on Wednesday to commemorate the country’s hosting of the 2014 FIFA World Cup in June. The bottles, which do not contain soda, feature designs inspired by the flags of previous host countries like Argentina and Japan, and future hosts including Brazil, Russia, and Qatar. They […]
Coca-Cola has been a proud sponsor of grassroots football for 25 years. What started in Zimbabwe in 1988 was formalized under Copa Coca-Cola in 1998, when it was first launched in Mexico. The aim of Copa Coca-Cola is to create the world’s largest and most inclusive football grassroots program. The global initiative gives millions of […]
http://www.youtube.com/watch?v=Wts7H7P4HVs&feature=youtu.be Busch, long known as the beer for those who are “earning it,” launched “Busch Heroes,” a new cross-platform campaign that celebrates everyday people who work hard at their jobs and in their communities. The campaign centers on eight Busch Heroes, a collection of men and women who are local role models that will be […]
Space is celebrating after winning gold at the MAAW Globes Awards – the scheme that recognises the ‘best of the best’ in marketing campaigns – with winners for 2013 announced today. The agency was awarded gold in the Alcoholic Beverages category for its ‘The Bulmers Way’ campaign for Heineken UK. ‘The Bulmers Way’ was an integrated […]
Mountain Dew Kickstart took mornings by storm in 2013. Now, DEW Nation can get ready for the night with a pair of new refreshing and bold Mountain Dew Kickstart flavours developed for nighttime consumption. Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade fuse the great taste of Mountain Dew with five percent real fruit juice, plus […]
SodaStream International Ltd. has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador. Johansson, a Tony winner and four-time Golden Globe nominee, will become the face of a new marketing campaign for the world’s leading home carbonation system. The multi-year partnership will kick-off when SodaStream premieres its first ad featuring Johansson during Super Bowl […]
Diageo, the world’s leading spirits, beer and wine company, has been named Whisky Advocate’s Distiller of the Year. Whisky Advocate, one of America’s foremost publications on whisky, cited Diageo’s distillery investment in Scotland, distillery sustainability initiatives, and significant innovation occurring across its whisky portfolio as evidence of the company’s contributions to the global whisky landscape. […]
The newly-opened Ziferblat café in London has an unusual business model–it charges customers by the minute instead of the items they order. Ziferblat is a Russian café chain, and currently has 10 outlets in Russia. Instead of paying for items, customers pay for the space and comfort. It charges 3 pence per minute; the average […]
Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of “Tweet-a-Coffee” – the first Twitter gifting program of its kind in Canada and the newest way for Canadians to instantly share the gift of Starbucks in 140 characters or less.. http://www.youtube.com/watch?v=AxPZj9x_Dsk “Starbucks is a gathering place that creates moments of […]