Tui Brewery has unveiled its latest campaign via an experiential PR stunt. It is offering a share of $1 million, and a sole prize of £100,000 to anyone who can make a one handed catch from the stands at New Zealand Cricket whilst wearing one of its orange T shirts. Tui said the promotion is […]
John Walker & Sons Odyssey Blended Scotch Whisky has completed its voyage across the Atlantic Ocean and is now available as part of the John Walker & Sons portfolio of Scotch whisky in the United States. Inspired by Sir Alexander Walker’s passion for epic journeys, John Walker & Sons Odyssey is crafted from three rare, […]
http://www.youtube.com/watch?v=Lm4oiLzJs2g Coca‑Cola is set to re-launch its zero sugar and zero calorie drink, Coke Zero, nine years after first launching in the UK in 2006. “Just Add Zero”, which launches on January 13, is the new integrated marketing campaign that will put the brand on TV and to the top of the agenda in 2014. […]
Pernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand its marketing to new areas without cannibalising the brand’s cache. The new logo replaces the traditional three-line branding – Absolut Country of Sweden – on all marketing assets, with the exception of the bottle itself. It incorporates an updated typeface […]
Sauza Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake have joined forces to launch Sauza 901 super-premium tequila. The co-branded partnership blends the creativity and one-of-a-kind personality of the 901 brand’s founder with the quality and history of iconic Sauza Tequila to craft a dynamic lifestyle spirits brand. The […]
Life is good, the lifestyle brand committed to spreading the power of optimism and helping kids in need, introduces its new line of Life is good coffees to retailers throughout North America. The coffee line, available on shelf now, provides consumers with high-quality, UTZ Certified and delicious coffees. Life is good coffees are available in […]
To promote the delicious blends of Swiss coffee roasting company Black&Blaze and their ad agency Inhalt&Form Werbeagentur BSW came up with five witty posters. The handles of coffee mugs were photographed in such a way that they resembled the dials on electronic appliances, bringing across the message that these coffee brews would “turn you on” […]
To encourage people to get active, Saka Natural Mineral Water is giving away hundreds of Saka Gym Kits throughout 2014. Saka Gym Kits One of the UK’s fastest-growing water brands, Saka Natural Mineral Water is building a growing reputation as one of the water brands of choice. As part of their mission to communicate a […]
The brewers at Samuel Adams are ushering in the new year with a new spring beer—Samuel Adams Cold Snap—the newest addition to the brewery’s popular seasonal beer collection. Brewed for spring’s transition away from the hearty brews of winter to the bright, lighter-bodied beers of summer, Cold Snap is the brewers’ take on a Belgian-style […]
The New Year is here and after indulging in all the holiday temptations, it’s time to start shedding those pounds. The best way to do it? With a diet that includes key power foods and exercise. Studies show milk can help dieters get leaner. And to get motivated, the California Milk Processor Board (CMPB), the […]