Subway Restaurants, the world’s largest restaurant brand, introduced international soccer icon Pele as the brand’s newest “Famous Fan”. Commonly recognized as the greatest soccer player in history, the Brazilian hero is known and loved throughout the world. He joins a wide-ranging list of athletes with champion pedigrees including Michael Phelps, Apolo Ohno, Nastia Liukin, Ryan […]
Manchester United Football Club and PepsiCo announced a multi-year regional sponsorship agreement in Asia-Pacific. Under terms of the agreement, PepsiCo will become the Official Soft Drinks Partner of Manchester United in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. PepsiCo will hold exclusive rights to use Manchester United branding on its products and point of […]
Ice-cream and lolly sales soared by as much as fourfold in the first two weeks of July as the summer weather reached its peak, leaving some shops and suppliers short of stock. The revival was a welcome boost for an under-pressure industry hit by a dismal 2012 as well as a long-term sales decline. Last […]
The tradition-rich German brewery Paulaner has been able to further increase its sales volumes in the highly competitive Latin American market in recent years, nearly tripling sales since 2009. Beer specialities ‘made in Bavaria’ “Latin America is an important future market for us. The strong sales figures underscore the positive reputation of German quality products […]
Nestlé Purina Petcare has announced plans to build a new factory and distribution centre in Poland. The factory, an investment of CHF 93 million, will be constructed near the city of Wroclaw, in Poland’s south-west, becoming the tenth Nestlé factory in the country and creating 200 jobs. Work will begin on the building towards the […]
McDonald’s announced Henry Nguyen, a Vietnamese businessman and the founder of Good Day Hospitality, as developmental licensee for Vietnam to build the Brand. “As we grow our presence in the Asia region, we are looking for partners with a blend of strong business acumen and a unique understanding of our Brand,” said Dave Hoffmann, President […]
BBDO’s Bud Light win in the U.S. has cost the agency the Light account in Canada. The cross-border conflict was apparent as soon as the agency picked up Bud Light in the states last month. Molson Coors, which markets Coors Light in Canada, began considering its options almost immediately and has decided to move the […]
McCann Erickson New York has been appointed creative agency of record in the U.S. for the iconic Jose Cuervo brand of tequila after a review, the agency confirmed Monday. The assignment was awarded by Jersey City, NJ-based Proximo Spirits, which just took over as distributor for the brand effective July 1. Word of the appointment comes […]
The UK’s largest pizza delivery firm Domino’s has reported buoyant sales in the first three months of the year, as consumers trapped indoors by the cold weather turned to fast food sent direct to their doors. Sales in Domino’s 670 UK stores were up 6.6% in the first quarter of 2013 compared with the same […]
Edible Arrangements CEO Tariq Farid announced a major contribution to the International Franchise Association’s (IFA) VetFran program and the launch of “Hero’s Welcome,” a nationwide initiative designed to help veterans become business owners and re-enter the workforce. Edible Arrangements will contribute $125,000 to VetFran, the IFA’s program through which franchise companies help military veterans make […]