Ogilvy Sydney recently helped KFC Australia put its own unique spin on Valentine’s Day in 2018, with a campaign encouraging fans to instead celebrate their wingmen by presenting them with a limited edition ‘wing ring’. Lucky fans applied to win a pair of ‘wing rings’ by commenting on a Facebook post and demonstrating why they […]
During the Winter 2018 Olympics in South Korea, Coca-Cola will be running an adorable, mixed-media tale reminding viewers that in other parts of the world, where temperatures aren’t so frigid, an ice cold Coke can help beat the heat. A new ad from Wieden & Kennedy depicts sweaty denizens in a concrete jungle, who guzzle […]
Following on from the success of 2017’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO have created another exciting experiential stunt for forgetful couples. Going one step further this time, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening. With […]
Brisk, the iced tea brand known for its bold flavours, announced the launch of the Creators Class program in partnership with actor, director and creative innovator Michael B. Jordan. The Creators Class is a collective of industry leaders partnered with up-and-coming creative visionaries in the Urban Arts for mentorship and collaboration opportunities. Together, they will […]
Australia’s largest manufacturer of ham, bacon, salami and deli meats Primo has launched a new campaign in February. Utilising a collection of charming characters and simple dishes, the campaign by Ogilvy Sydney, demonstrates how easy it is to make satisfying meals with Primo’s ingredients, using the tagline ‘Now that’s Primo’. Jenny Mak, newly promoted […]
In a UK and ROI first, Domino’s is leveraging Tinder’s new chatbot to help singletons find a date. Enter Dom Juan, the digital love guru. Appearing as a normal profile, this thumb-stopping chatbot is a chat-up line expert who wants you to swipe right. Dom Juan will start to help as soon as you’ve matched […]
At Monoprix, the brand says, customers come first. They think up new ways to facilitate their shoppers’ experience every day of the year, and Valentine’s Day is no different. Realising that over 50% of their customers are single, the grocery chain decided to play fixer-upper. In France, most cell phone numbers begin with “06”, […]
In their quest to highlight typically South African challenges, Nando’s, together with its advertising agency M&C Saatchi Abel, have launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa. “At Nando’s, we’ve always loved celebrating South Africa’s diversity. So when we noticed that after more than 30 years, spellcheck still […]
Universal McCann Malaysia (UM) has developed a first of its kind TV sync campaign for KFC, to launch the Golden Egg Crunch. The campaign is a collaborative brainstorm effort between UM and Ensemble Worldwide, marrying storytelling and innovative media platforms to enhance the campaign message delivery, using TV sync technology. Managing Director of UM and […]
What you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends – And MullenLowe Group China is making this the focus for Carlsberg’s CNY 2018 campaign, that was launched recently. The 30-second clip tells of a story about a group […]