Universal McCann Malaysia (UM) has developed a first of its kind TV sync campaign for KFC, to launch the Golden Egg Crunch. The campaign is a collaborative brainstorm effort between UM and Ensemble Worldwide, marrying storytelling and innovative media platforms to enhance the campaign message delivery, using TV sync technology. Managing Director of UM and […]
What you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends – And MullenLowe Group China is making this the focus for Carlsberg’s CNY 2018 campaign, that was launched recently. The 30-second clip tells of a story about a group […]
This Valentine’s Day, KFC wants you to show your loved ones how much you care by giving them a fried chicken scratch ‘n’ sniff Valentine’s Day card featuring its iconic founder, Colonel Harland Sanders. Available in participating KFC U.S. restaurants beginning February 12, KFC’s set of four retro-inspired valentines romantically combine tender love lines with […]
Would-be coffee drinkers come up against the pretentious coffee market in Leo Burnett London’s new campaign for McDonald’s McCafé, introducing the latest addition to the menu – the Flat White. Following on from McCafé’s brand relaunch last year, this new Flat White campaign is a continuation of the strategy of poking fun at the category. […]
A new campaign by Sense London, to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, gives Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital. The juices also contain ‘super suggestions’ attached to […]
True to the spirit of the Virgin Money London Marathon, London Pride is all about great character, doing things the right way, and taking pride in epic endeavours. Over the weeks leading up to 2018’s big event, the London Marathon’s official beer sponsor, London Pride, will be sharing examples of runners who aren’t quite up […]
McCain has launched ‘Here’s to Love’, the next execution of the ‘We Are Family’ series, turning the spotlight onto relationships and love by celebrating how a wide range of different couples connect nowadays. Created by adam&eveDDB, the £3.2 million multi-channel We Are Family: ‘Here’s To Love’ campaign will be rolled out across TV, VOD, […]
Your favourite Lay’s potato chip flavours are about to bring a smile to your face for more reasons than one. Lay’s – one of the marquee brands from PepsiCo’s Frito-Lay division – is on a mission to spread smiles in 2018. The brand is releasing specially designed bags featuring infectious smiles to create a ripple […]
‘Coca-Cola De Gustibus’ is the new communication platform, aired Saturday February 4th, to promote the habit of pairing Italians’ favourite food with a Coca-Cola. The creative idea by McCann Italy, draws from two fundamental truths: on one side the incredible variety of dishes in Italian cooking tradition, that often pushes people to discuss and debate […]
The projects* and Frucor Suntory have unveiled the first brand campaign to relaunch the iconic Australian sports drink Mizone. The brand’s hypotonic formulation has proven faster hydration+ and one third less sugar making it a “better for you” option for those craving a lower sugar sports drink. In a fitness landscape dominated by polished […]