Burger King has worked with Amsterdam creative agency Etcetera to launch a new campaign for their latest product release in the Netherlands in 2018: Grilled Dogs. Those unacquainted with the Dutch language might miss the twist: the Dutch word for hot-dogs is ‘worst’. As Burger King is known for flame-grilling since 1954, the campaign […]
Blue Apron, known for delivering incredible cooking experiences to home cooks across the country, today launched its latest integrated marketing campaign titled “What Cooking Can Do” in collaboration with Droga5, the company’s creative agency. Inspired by countless real stories from Blue Apron customers, the new campaign highlights how cooking with Blue Apron can transform […]
Colonel Sanders has landed in France with a new campaign for KFC. Truly, the Colonel was already in the country, with the chicken chain having opened its first restaurant there back in 1991, but 26 years later, only 3% of French people know who he is. For over a quarter of a century his trademark […]
Scottish family butcher Simon Howie, producer of the UK’s number one selling haggis, has unveiled a new film for haggis fans with a parody on a classic thriller, in the lead up to Burns Night. The film, which was launched on Facebook, is a sequel building upon the success of 2017’s Burns video which […]
Coffee plays a strong role as a unifying element in people’s lives. We go for coffee with friends to make plans and have the best ideas, and coffee helps us concentrate or just relax when we need it. That is why coffee – and especially stories about it – became the main inspiration for […]
Tiger Beer has recently launched its Chinese New Year campaign titled ‘The Reunion Project’, with the aim to uncage the significance of this festive tradition to inspire Singaporeans to make their reunions meaningful by reuniting with loved ones. Building on the theme of reunions introduced during Chinese New Year last year, The Reunion Project (2018) […]
Campbell’s Soup has rolled out a soup truck during Hong Kong’s cold spell to raise money for charity and boost brand awareness. Visitors are able to customise their own Campbell’s Soup tin as part of the brand’s “Soup your style” campaign. The truck is offering six different flavours of soup to encourage people to warm […]
The highly anticipated summer campaign for Australian Lamb via The Monkeys Sydney has launched – singing, dancing and celebrating the one thing all Australians can agree on this summer, lamb. Building on the long established ‘We Love Our Lamb’ brand position of unity and inclusivity, the integrated campaign inspires people to put aside their differences, […]
19 Grand Slam, 95 titles, zero minutes cooking. When all you’ve known is being a master at something, how do you start from scratch? Roger Federer, one of the greatest tennis players in the world, is exchanging his racket for an apron, as he meets his match in Barilla’s new global advertising campaign ‘Masters […]
Coca-Cola Australia has announced the launch of its newest campaign – ‘Coke’s Epic Summer’. The campaign by Ogilvy Sydney, is aimed at inspiring and enabling Australian teens to make their own summer “epic” with Coca-Cola at the heart of their memorable experiences throughout the season. Further building the connection between Coke and summer, the campaign […]