19 Grand Slam, 95 titles, zero minutes cooking. When all you’ve known is being a master at something, how do you start from scratch? Roger Federer, one of the greatest tennis players in the world, is exchanging his racket for an apron, as he meets his match in Barilla’s new global advertising campaign ‘Masters […]
Coca-Cola Australia has announced the launch of its newest campaign – ‘Coke’s Epic Summer’. The campaign by Ogilvy Sydney, is aimed at inspiring and enabling Australian teens to make their own summer “epic” with Coca-Cola at the heart of their memorable experiences throughout the season. Further building the connection between Coke and summer, the campaign […]
On Christmas Eve, for the past 42 years, the King of Spain has issued a traditional Christmas message on national television. Last year 12,421,000 viewers tuned in. Over the years, the message has mainly consisted of overcoming obstacles, being grateful, having hope and looking forward to a better future, but rarely does it tackle […]
Birds Eye’s eponymous Captain is back in a new campaign for the brand’s fish fingers – and he has a new kind of vibe. The new TV ad, launching on January 8, features a more contemporary-looking Captain with a salt and pepper beard, dressed in a plain navy coat and cap over a white […]
Public Health England (PHE) is helping parents take control of their children’s snacking by launching the first Change4Life campaign promoting healthier snacks. This is because half of children’s sugar intake, currently around 7 sugar cubes a day, comes from unhealthy snacks and sugary drinks , leading to obesity and dental decay. Each year children […]
Swiggy, the food ordering and delivery platform, has launched its first-ever advertising campaign for television and digital. The integrated campaign pivots around how consumers turn to Swiggy on any occasion and delight in its superior food ordering experience. The brand film is complimented by Swiggy’s campaigns on channels such as outdoor and digital. Conceptualised by […]
“I’ve been living Atkins for years,” actor Rob Lowe said in new spots for Atkins Nutritionals, the brand’s boldest attempt yet to position itself as a lifestyle enhancer, not a line of diet foods. Lowe, movie and TV viewers know, wasn’t in need of a diet. He’s never lost weight on the plan, which […]
For Christmas 2017, Coca-Cola launched eight animated cards which tell stories from twenty-seven phrases written on the Coca-Cola cans in Brazil. The animations can be loaded in Facebook and Twitter through the campaign’s website. The messages express gratitude for different small rites or blessings in our lives, such as ‘thank you for never giving up on […]
In the first campaign of its 60th anniversary, Ihop released a brand new TV spot, ‘Pilots,’ to promote its long-running ‘all you can eat pancakes’ promotion. In the 30-second spot by Droga5 and directed by Tom Kuntz, two pilots perform a safety check before takeoff. “Have you checked the pancake?” the captain asks his co-pilot, replacing the […]
Purina Philippines, together with NuWorks Interactive and Philippine Animal Welfare Society (PAWS) launched a campaign that featured a different kind of noche buena treat for forgotten rescue cats. The campaign also featured an online donation drive to augment PAWS’ food supply for the said cats beyond the holidays, through Pet Warehouse, the biggest Philippine […]