Online takeaway platform Just Eat has delivered an augmented reality feature to add another compelling dimension to its food offering, via Facebook. The feature allows mobile users to beam food items into the real world via their mobile, a move that will help visualise the broad catalogue of items into the household of the consumer […]
To mark the start of the 70th edition of the Ashes cricket series, KFC Australia launched an integrated brand campaign, The HCG Buckethead Army via Ogilvy Sydney. The campaign comprises of TV and online content, PR and social activities, creative outdoor projections and murals and a digital microsite for Australians to join The HCG […]
HealthCare atHOME (HCAH) has launched a new campaign to raise awareness on the risks to people with diabetes that remain in diets high in sugar. “India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040,” said Vivek Srivastava, CEO and […]
Actor Matthew McConaughey is taking the lead for another campaign for Wild Turkey, a bourbon for which he is creative director and brand ambassador. This time he’s a food delivery star for the brand, handing out over 4,500 turkeys to the residents of Lawrenceburg, Kentucky, where the bourbon is based, just in time for Thanksgiving. […]
Bel Australia has launched a new campaign for Kiri Cream Cheese via Y&R Melbourne. The campaign features a 30 and 15 second TVC that communicates that Kiri is the Crème de la Cream Cheese. Angela Piasente, marketing manager, Bel Australia revealed: “We are genuinely excited about introducing a new standard in cream cheese with the […]
There are so many reasons to quit, but even more to keep playing. Even if you don’t go pro, sports can teach you so much. So keep playing. #sistersinsweat #gatoradepartner @gatorade pic.twitter.com/ejVzVjDvpR — Serena Williams (@serenawilliams) November 20, 2017 Gatorade on November 20 released a new Serena Williams ad that appears to show the tennis […]
Christmas ads are usually epic affairs and usually either heartstring tugging stories or heart-warming glimpses of family togetherness. Mother London’s Christmas ad for KFC though is strikingly different. Firstly, there’s not even one strand of tinsel. No baubles. And no Santa Claus. There’s not really a set. The ad is shot in a gym. The ad […]
Kellogg’s throws its hat into 2017’s battle of the Christmas ads – asking Mr and Mrs Claus how they eat their Kellogg’s Corn Flakes. As part of the #MyPerfectBowl campaign by Leo Burnett London, which asked the UK and Ireland to describe their perfect bowl of Corn Flakes, Kellogg’s has visited Santa and his elves […]
Arnott’s has launched its 2017 Christmas campaign via TKT Sydney, the first Christmas film for the quintessential Aussie brand. The campaign tells a unique Christmas story and puts a modern twist on the tradition of leaving a biscuit out for Santa. Tapping into the spirit of giving at Christmas, the film is a humorous […]
Gatorade, in partnership with Eleven and TBWA Sydney, has created a new explosive cricket metric which has the potential to change the way the game is analysed, discussed and celebrated by fans. For the first time ever, the new measurement – Bolt Rate – will record the players’ run speed between wickets during the […]