Independent creative agency, RPM, revealed new details of Cadbury’s Great British Egg Hunt in partnership with the National Trust and National Trust for Scotland. The annual Easter egg hunt, which launches on Friday 14th April and runs nationwide over the Easter weekend, forms part of Cadbury’s wider seasonal campaign. Building on the natural association between […]
Today’s man is an amalgam of competing influences. Far from the one-dimensional stock characters of yore, he aspires to exhibit both “traditional” masculinity and the affectations of a man of wealth and taste. 1800 Tequila’s new rebranding campaign from CP+B Los Angeles reconciles these disparate influences into one portrait of a modern man by combining […]
Domino’s Pizza, one of the recognized leaders in pizza delivery, is launching a new series of commercials by Crispin Porter + Bogusky, featuring one of its most beloved technologies – the Domino’s Tracker. Domino’s Tracker follows a customer’s pizza order as it makes its way through the store and out the door for delivery. Domino’s […]
Small dogs are on the rise! Today, more than half of pet-owning households have a small dog and those households are constantly seeking out new ways to make their pets happy. That’s why Cesar, the leading brand in small dog wet food, has introduced Cesar – a new line of gourmet dry dog food, designed […]
California Prunes has launched a national campaign in the UK, designed to improve trade & consumer awareness of the valuable role that prunes can play in reducing fat and sugar content in a wide range of culinary applications. The Prune It initiative is fronted by a host of UK brand ambassadors including celebrity TV chef […]
Mars Incorporated owned candy brand Twix, has built a whole campaign around a patently absurd concept—that there is such a thing as a “left Twix” and a “right Twix” in a Twix pack; that they’re somehow different from each other; and that they’re actually bitter rivals. That campaign, silly as it may be, has been […]
Fruit juice concentrate brand Rasna, has released yet another film, this time for its instant mix variant called Rasna Insta. This follows the recently released ‘Pyarelal ke bachpan ka pyar’ film. Conceptualised by Scarecrow Communications and directed by Vijay Veermal, the ad has been produced by Chrome Pictures. The film, targeted towards kids and mothers, shows […]
Quorn, the healthy protein brand, has launched a new global advertising campaign as part of a major relaunch, with Royle Productions teaming up with Mawhinney Collins to create a series of nine commercials as part of a TV and online campaign. With Alan Davies providing the voiceover, the campaign is anchored on discovery – ultimately […]
An K-Drama-inspired plot is at the heart of DDB Group Singapore‘s latest campaign for McDonald’s hot new offering, the Seoul Spicy Burger. True to a typical Korean drama, the launch commercial stars a leading lady smitten with an unconventional beau – none other than the Seoul Spicy Burger. She daydreams of spending her days with […]
KFC Australia has released new spots in its “Shut Up & Take My Money’ campaign via Ogilvy Sydney. The campaign celebrates KFC Value Deals that are “too good to be true” – encouraging consumers to stop what they’re doing, and instead indulge in a spontaneous moment of fun. This chapter of the ‘Shut Up & […]