The Subway brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies. Created by McCann London, the ‘cookies for cookies’ activity sees the Subway brand become the first to make cookie notifications a positive thing for customers. The campaign launched […]
Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip. The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’. […]
When it comes to food, love knows no boundaries. Which is why on Valentine’s Day in 2017, Tiger Beer and BBDO created this video as a cheeky expression of the love affair between the two icons, and more importantly, a celebration of the brand’s love for street food. The video was inspired by a fan’s […]
Commuters at London Waterloo station were thrown a love lifeline this morning as Snickers offered up last minute Valentine’s Day cards for forgetful passengers. Over the next three days, the Snickers ‘You’re Not You When You’re Hungry’ campaign will help forgetful Londoners by running a special outdoor poster with the tagline ‘You’re Forgetful When You’re […]
Splendid – the Strauss Group owned bitter dark chocolate brand, which operates under the “When you grow up you’ll get it” tagline – has been tormenting kids for a few years now. The way the brand sees things, some things can only be appreciated when you grow up and that probably includes the whole boys and girls, […]
Aptawelt, the German Danone Nutricia Early Life Nutrition brand, is launching a Valentine’s Day campaign to reveal the life long impact of the love parents give their baby. The campaign is the latest instalment of the brand’s Mum meets Science platform and leads with a highly emotive film that asks “What Is Love?”, prompting viewers […]
Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14th – because it’s darts night! The mischievous ad is part of the brewery’s Tells It Like It Is campaign. It combines real graffiti from independent artist […]
Heineken is set to launch a chatbot it hopes will convince football fans to tune in to the UEFA Champions League (UCL) during its knock-out stages as part of its official sponsorship drive. The chatbot will offer fans who turn Champions League matches into social occasions rewards in the form of transportation, food delivery and […]
7UP is ready to mix things up, debuting a new creative direction in an integrated campaign launched on February 13. The beverage brand unveiled its new “Mix It UP a Little” campaign – spotlighting the classic soft drink as an essential staple for baking, cooking and, of course, cocktails. The campaign showcases the versatility of 7UP […]
Mars Food Australia has launched its new campaign for MasterFoods via Clemenger BBDO Sydney, encouraging all Australian’s to Make Dinnertime Matter. The work follows last year’s launch of the Make Dinnertime Matter platform, and is inspired by the insight that dinnertime rituals are different in every family, and that’s what makes it special. Tim Hicks, […]