Bud Light is getting in on the election hype. The Anheuser-Busch owned brand launched its Super Bowl commercial introducing what it is calling “The Bud Light Party,” with Amy Schumer and Seth Rogen. The duo star in the brand’s politically themed campaign through November’s election to get consumers who can’t agree on politics to agree on […]
Hockey is Canada’s game and with the world stage heading to our backyard, Budweiser Canada wants to ensure that goal celebrations are bigger than ever. Debuting this February 7 during Super Bowl 50, Budweiser will be introducing the country to Canada’s Goal Light, a 20-foot fully functioning, goal synced Budweiser Red Light. The ad depicts the […]
Budweiser is using the bright lights of advertising’s biggest stage—Super Bowl 50—to take on drunk driving in an unexpected, unorthodox and powerful way. To spark conversations about this vital issue on one of the biggest drinking occasions of the year, the brand has called upon actress Helen Mirren, with her mix of gravitas and charm, […]
Skittles has this week announced its Super Bowl spot from DDB Chicago. The 30 second spot, which stars Steven Tyler of Aerosmith fame, is the first television commercial in the brand’s long-running ‘Taste the Rainbow’ campaign to feature a real-life celebrity. It was inspired by a trend of Skittles fans making things out of Skittles […]
Diet Coke fans can get their hands on millions of uniquely designed 12-oz. glass contour bottles starting Feb. 1. The first-of-its-kind IT’S MINE program extends the brand’s “Get A Taste” campaign by celebrating fans’ unwavering love for the great taste of Diet Coke. Fans can purchase their own Diet Coke IT’S MINE bottle for a […]
Oreo has just unveiled a brand new flavour, following its ‘Cinnamon Bun’ limited edition launched in January, 2016. This time, they have created the ‘Filled Cupcake Oreo’, a spin on the classic cookie that comes with chocolate filling, and a dollop of its original creme in the middle. The delicious cookie was revealed through a […]
In September 2015, Welbourn O’Brien (WO) won a competitive pitch to handle the Australian launch of the new range of premium classic mixers and heritage brand Bickford and Sons – a sub-brand of the iconic South Australian brand Bickford’s famous for its lime-juice cordial. Leveraging the authenticity and tradition of the South Australian company which began […]
Every summer, millions of flame grills are rolled out in backyards across New Zealand. So Colenso BBDO decided to turn the nation’s BBQs into Backyard Burger Kings, and prove real burgers are cooked over real flames. Over the next two months, 50 Backyard Burger Kings will open around the country. Kiwis supply the flames and […]
Carlsberg has launched what is probably the best shopping trolley in the world, working with car customisers Yiannimize to create a motorized trolley complete with an electric engine, a beer cooling system and satellite navigation. Male shopping insights such as struggling to find the right food aisle, being forced to purchase warm crates of beer […]
The inseparable, unchangeable love between a man and his dog is the centrepiece of a beautiful new campaign from KFC developed by Ogilvy Sydney, which goes live Australia-wide from January 2016. Aimed at promoting another unchangeable love – that of KFC’s Original Recipe Burger – the campaign follows the story of a tradie and a dog […]