Chicken chain KFC has unleashed a new ad campaign featuring ‘Saturday Night Live’ veteran Norm MacDonald as brand founder (and mascot) Colonel Sanders. Four new slots to air during autumn from Wieden + Kennedy underline the $5 (or $20) Fill Up meal and the “reboot” of the iconic mascot. Kevin Hochman, chief marketing officer KFC […]
No matter where you are, the exotic taste of Rubicon can transport you to the beach and make your dreams come true, according to a surreal new campaign for Rubicon. The TV campaign, created by BMB, shows a couple going from a dreary shopping centre to an exotic beach paradise in an instant through the […]
2015 will see the tenth Rugby World Cup Tournament taking place in the UK, but rather than become just another official beer of another official tournament, Heineken wanted to use its status as sponsor to give rugby fans an experience they won’t forget. Dublin-based international creative agency ROTHCO, has developed ‘It’s your call’, a global […]
Corona’s long-standing association with the beach will be amplified by a special out of home (OOH) experiential activity in London’s Old Street, and digital activations across a further four locations. The OOH activity taking place at Old Street will implement an extended creative technique, with extra-large 3D Corona bottles emerging from the panels and a […]
Sydney based music and sound house We Love Jam is pleased to announce its collaboration with Vine global superstar Zach King on the latest online video campaign for Ferrero brand Tic Tac. We Love Jam approached the Vine rock star (who has over a billion loops and 3.5 million followers on the popular social media […]
As part of their commitment to continue bringing exciting new products to multiple markets, Beverage Partners Worldwide (BPW) collaborated with Taxi Studio to create and launch a range of new products with the aim of helping NESTEA reach and recruit a more adult audience. Taxi Studio provided strategic support from the outset in the form […]
As humans we all like to socialise and spend time with our friends and loved ones. One may, however, be reluctant to the idea of converting strangers into friends for the sake of creating new experiences. McDonald’s new campaign created by Leo Burnett establishes the goodness of “new friendship” in a unique way. The agency […]
Maggi has exceeded all digital targets for the first half of 2015 thanks to a multi-faceted campaign that has been developed in conjunction with its digital partner, The White Agency, and includes a refreshed website design and targeted social media activity. The website and social media campaign have attracted a new league of followers thanks […]
The next phase of the There’s A Beer For That campaign launched, delivering sommelier-paired beer and food matches to people who use its tool #BeerMatch in London. Telegraph Hill is running the social engagement activity for Britain’s Beer Alliance, which builds on its brief of educating non-habitual beer drinkers about the diversity, versatility and quality […]
J. Walter Thompson’s first work for Ribena since being apppointed to the account sees the brand being re-launched with a significant strategic shift in its positioning and advertising style. By creating a new and playful Ribenary world the fruit drink is primarily now targeting a pre-family audience of young adults with its wide range of […]