Global pizza chain Domino’s has launched “Pizza Legends” in the UK, a digital feature that allows users to choose a pizza base, sauce, and topping combination with a few extra magical ingredients thrown in. Users can also create a story to go with their creation and share with friends online. The company is aiming to […]
Tiger Beer launched its ‘Unofficial History of Singapore’ campaign with the first of two mockumentaries chronicling the history behind some of the nation’s best-loved quirks. A brand synonymous with Singaporean identity and culture, Tiger Beer worked with BBDO Singapore to produce a campaign inspired by the very first Tiger Beer can, launched in 1965, the […]
Heineken announced its making it easier than ever for U.S. fans to experience the passion of the UEFA Champions League (UCL), by offering a rare chance to get close with the ultimate prize through the UEFA Champions League Trophy Tour Presented by Heineken. Kicking off on March 19, the tour will give fans 21 and […]
Branston Chutney has unveiled the latest execution in its ‘Make it Special’ campaign supporting the launch of three new flavour variants (Mediterranean Tomato, Caramelised Onion and Orchard Fruit). First launched in 2013 ‘Make it Special’ champions ‘making’ and heroes who appreciate the love and care that goes into making something special to eat. The latest […]
March 11 and continuing throughout 2015, this will become the hallmark of the Pepsi Challenge as Pepsi unleashes its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic, and truly “Live […]
Mars Chocolate North America unveiled the 3 Musketeers Bar “Why 3?” campaign, the first new campaign for the brand in more than 10 years. Developed by DDB Chicago, the humorous creative features the iconic Musketeers together for the first time in more than a decade. The series of four digital video spots, showcase why “3” is […]
“If Carlsberg did erotic drama, it would be the best in the world. Probably.” In its latest ad series, the Danish brewing company will have you know that if it does something, it would “probably” be the best in the world. Produced by ad agency 72andSunny and production company MacGuffin Films, the slew of ads […]
Volvic is preparing to roll out its largest marketing campaign to date for the launch of two new flavours of its Juiced range of drinks. For the campaign the Danone-owned brand has invested £1.65m in TV and outdoor digital advertising and a sampling campaign throughout March. The TV ad, which features fruit bursting as it […]
Beer brand Dos Equis’ latest spot “The Most Interesting Man in the World Wins on Land, Sea, Air and Beyond” showcases the brand’s favorite individual as he bowls, canoes, and even goes to space. The spot’s narrative details fun facts about the face of Dos Equis, such as “his fortune cookies pre-read ‘congratulations’” and “he […]
Coca‑Cola Great Britain (CCGB) announced that it will be unifying the Coca‑Cola portfolio of products – including Coca‑Cola, Diet Coke, Coca‑Cola Zero and Coca‑Cola Life – under a new “one brand” strategy to promote the full choice of Coca‑Cola variants. Over the years, as consumer taste, preference and lifestyles have changed, Coca‑Cola has innovated to […]