Crisp brand Walkers has commenced a nationwide search for a new great-tasting flavour combination with the launch of its ‘Do Us A Flavour’ competition crowning one member of the British public a flavour millionaire. The competition, which last ran back in 2008, will see a judging panel whittle down the entries to just six finalists, […]
Trying to get at the last few chips at the bottom of a Pringles tube can be a real hassle—it is also not uncommon to get one’s hand stuck in the metal canister. Ever the creative problem-solvers, the Japanese have come up with an ingenious chip dispenser that will allow you to reach all the […]
Crisp brand Tyrrells is running an on-pack promotion with a bizarre array of prizes, including Des as a middle name, an “uncomfortably long handshake” and a tattoo of your boss. Should the winner not be tempted by the 24 money-can’t-buy prizes on offer, they can opt instead for £25,000 in cash. The promotion is appearing […]
When it comes to holiday traditions, everyone has their favorites – from Thanksgiving football to ugly sweater parties or family desserts. According to a recent survey commissioned by Pringles, Americans value listening to holiday tunes, taking family holiday photos and caroling most, with Black Friday shopping being their least favorite tradition. This season, Pringles is […]
To mark the launch of Farmershub.co.uk, the new site dedicated to the latest news and debate from the British farming community, PepsiCo UK has built an animated, sustainable sculpture, combining photography and video to tell the story behind Walkers crisps. The animation was created by Royal College of Arts graduate, Sarah Beeby, and captures the […]
Walkers ambassador Gary Lineker kicked off an online “ingredient hunt” for the crisp brand in a TV ad airing on Channel 4. Abbott Mead Vickers BBDO created the wider campaign, while Velti was behind the online game, Gary’s Great Ingredient Hunt. It challenges players to a slot machine-style game where they must match two or […]
Belgium has long claimed that its frites are the first and the best; now it is boasting a world food-vending first – a coin-operated dispenser that produces hot chips using beef fat. Although chips are already sold this way in other countries, the machine outside a supermarket in Brussels adopts the gold-standard animal dripping, as […]
Ruffles potato chips, one of the flagship brands from PepsiCo’s Frito-Lay division, is about to unveil a new cast of characters. Enter Ruff McThickridge and his closest buds, Bo Dato, Mora Crunchy and the Bomb-Defusing Sloth, a group of self-described hotshots sure to make any 1970s action movie hero proud. The gang headlines the Ruffles […]
With the average adult consuming about 2.3 pounds of garlic each year, the demand for garlic in the U.S. clearly speaks for itself. In fact, Americans regularly turn to the flavorful bulb to add a delicious twist to just about any dish – from appetizers and main courses to desserts and even snacks. Now, as […]
Pringles, the Kellogg’s – owned snack, is seeking to burst open the savoury snacks category even further, with the introduction of new flavours, Roast Chicken and Herbs for the UK and France, Sweet Paprika for Germany, Cheddar Cheese across the Arabian Peninsula and an upgrade to national flavour favourite, Sour Cream & Onion. The new […]