There comes a time in every chocolate fan’s life when they must make a profound choice: Left TWIX or Right TWIX? By utilising cutting-edge facial feature analysis and a survey questionnaire, TWIX has finally uncovered the fundamental differences between Left TWIX and Right TWIX fans. The chocolate brand asked fans to ‘deSide’ if they […]
Captain Fantastic Elton John, best known for captivating audiences with bittersweet ballads and world-conquering anthems, is back with a bang in a new Snickers ad – but not as you’ve seen him before. The clever new ad, out September 1, 2018, sees Elton venture into the hip hop genre as the personification of American artist, Boogie, […]
The Snickers ‘You’re Not You When You’re Hungry’ campaign has plenty of legs, as the latest effort by BBDO New York proves, asking people to get one Snickers bar for the price of two. In the campaign, the brand is back to call out those making questionable decisions online, thus the one-for-two offer in […]
BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, […]
Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional connection with the brand and celebrates the uniqueness of the product. The new creative draws attention to those quiet moments […]
For the first time ever, Cadbury is opening its doors and inviting the nation to ‘go madbury for Cadbury’ this July. Chocolate fans have the chance to create their very own Cadbury Dairy Milk bar, which could become the newest addition to the iconic Cadbury Dairy Milk range to sit alongside iconic bars and […]
Snickers is taking its ‘You’re Not You When You’re Hungry’ platform to a new level, with a surly print ad that calls its customers ‘jerks’. The resulting ‘apology’ then promotes the candy bar maker’s new flavours. The campaign, created by BBDO New York, is being rolled out in two instalments. The first, which debuted last […]
Mars Bar Australia is repositioning the chocolate bar as a way to gain confidence in a cheeky new campaign. The ad depicts a young man attending a live portrait drawing class only to discover his mother is the naked model. Despite appearing shocked and horrified, the man takes a bite of a Mars bar […]
Galaxy, the Mars chocolate brand, is creating a giant edible billboard to encourage shoppers to view pleasure as a necessity for a more fulfilling life. Passersby will be able to pick up a chocolate bar from the installation in Westfield London on 15 June. The “#choosepleasure” activation is part of a wider campaign, “30 days […]
How to leave the ‘gringo’ image behind and be part of the conversation in the Brazilian Internet? Owning it. Hershey’s related its chocolate bars to a popular expression used in one of the greatest hits of the 90’s in Brazilian music. The slang “hold this bar” is the chorus off “Cheia de Manias,” by Luiz Carlos. […]