Budweiser will be giving away potentially millions of bottles of free beer as part of the celebration, honouring the unwavering commitment of Welsh football fans for one day only on 6th July 2016. To claim their complimentary Budweiser, those of legal drinking age, and over who are living in Wales should do one of the following: Pick […]
As a partner and official restaurant of the UEFA Euro 2016, McDonald’s couldn’t miss out on the chance to welcome the European fans to France, once again under its signature “Come as You Are.” In an outdoor campaign, created by BETC Paris, McDonald’s celebrates all fans, regardless of their origins or the team they support. The visuals, […]
Morrisons has cooked up and released a series of recipes designed to help football fans get through the emotional rollercoaster of this summer’s Euro 2016 tournament. The dishes have been developed by the supermarket to accompany the feelings of Celebration and Comfort – the likely emotions that will be felt by home nation football fans […]
On the off chance England gets knocked out of the Euros (yet again), Rustlers, the hamburger brand, is releasing its own heart pounding, spirit-rousing and, frankly, completely realistic, factually accurate and logically sound, football anthem. The anthem is sung and performed by the one and only Chesney Hawkes and, the most capped England player of […]
On the eve of the tournament, Carlsberg’s quest to make Uefa Euro 2016 a ‘tournament for the people’ continued as they rewarded fans willing go above and beyond to show their love for the game with tickets to the Final. As the official Beer of Uefa Euro 2016, Carlsberg teamed up with former France defender […]
Carlsberg UK has launched ‘Three Lions Ale’ for Uefa Euro 2016, as the brewer continues its support for the nation’s pubs and bars this summer. The 4.1% ABV golden ale will be available for the duration of the tournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, […]
Speaking at the British Retail Consortium’s Retail Symposium 2016 event, Leendert den Hollander, VP and general manager of Coca-Cola Enterprises, said that the British soft drink industry had achieved a 14% calorie reduction over the last four years and contributed £11bn annually to the economy. He was also keen to highlight that Coca-Cola has been […]
Carlsberg has partnered with the UK’s number one pub-finder for sports fans – MatchPint, to help drive consumers to the nation’s pubs and bars during this summer’s UEFA EURO 2016 tournament. As Official Beer of the tournament and the England team, Carlsberg will give free-trade publicans the opportunity to receive a free three-month trial of […]
Carlsberg has revealed its UK sponsorship of the Uefa Euro 2016 will be activated under the banner of ‘If Carlsberg Did Substitutions’ and feature a trophy tour, series of stunts, TV idents and out of home activity. The beer brand will be touring the Henri Delaunay trophy across England and Wales on 28-30 March. The […]
Carlsberg tasked Taxi Studio with bringing their ‘Play on Pitch’ promotion to life, a worldwide competition that offers lucky winners the chance to celebrate UEFA EURO 2016 in true VIP footballer fashion. Having already formulated a robust on-pack promotion strategy, while creating the global rebrand for Carlsberg, the real creative challenge for Taxi Studio was […]