Timeless chocolate brand, Elizabeth Shaw, has announced its first marketing campaign ‘Thoughtful Gestures’ since the brand was bought by Colian Holding SA in March 2016. The campaign has launched on social media and the press campaign will commence on 25th October 2016. In a world where everything is moving so fast, there is often no […]
News headlines in Israel tend to be somewhat negative. Focusing on the bad news that happens there and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis. That’s why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country’s leading chocolate […]
Fyna Foods is looking to dominate Halloween with its latest Wizz Fizz campaign that features massive digital billboard countdowns to Halloween and an interactive ‘Trick or Treat’ game complete with monsters and exploding confectionery in shopping centres across oOh!media’s national network in Australia. In the lead up to the festivities, Wizz Fizz is being positioned as […]
MorningStar Farms, a leader in plant-based food innovation for over 40 years and the world’s largest producer of frozen meat alternatives, announced the release of five new, 100% vegetarian heat-and-eat veggie bowls. The line of delicious, easy-to-prepare meals are bursting with bold flavours and offer a unique twist on classic favourites, sure to satisfy a […]
Kallø, the organic food brand, has launched its successful ‘Kallø Soup Scooter’ influencer-led social campaign, created by Exposure Digital. The activity aims to drive trial and awareness of the brand in the UK, encouraging consumers to cook with Kallø during its key winter and spring months. The activity, which targets food lovers, will run for […]
HelloFresh, the global leading provider of fresh food at home, has launched a new campaign breathing fresh life into the often-underused medium of radio advertising. The World’s Fastest Recipes campaign, created by XXS Amsterdam, launched in the Netherlands on Monday October 17th. It uses smartphone technology to share recipe inspiration with a wide audience – […]
Basmati rice brand Tilda, has unveiled a transformational rebrand in October as part of a multi-million pound global brand relaunch to encourage consumers to embrace the inherent goodness of naturally gluten-free Basmati, further engage shoppers in the rice aisle and reinvigorate the rice category. The move comes as Tilda adds more than £2.3m YOY to the […]
The worst moment of your adolescent life may have been the year that you were told you were too old to go trick-or-treating. (Just ask my 13-year-old son!) Hershey’s TAKE5 helps adults get back into the trick-or-treating game with Take or Treat, a mobile site that lets people knock on their phone for free candy. […]
Weight Watchers (WW) has launched the new WW Black Program with the message: “love how you look, love how you feel, helping you love sex” via BMF Australia. The WW Black program is a uniquely tailored three-month approach that was borne of a sobering truth: over half of Australian women prefer to have sex with […]
Chaucer, the global producer of specialist food ingredients and products, is pleased to announce a 17% and 20% increase in revenue and operating EBITDA respectively following a year of investment, innovation and significant contract wins. Following the investment in a new freeze dried facility in Portland, Oregon, which came on line in January 2015, the […]