Future Thinking Reveals UK’s Top 10 Favourite Cuisines in 2016

Future Thinking Reveals UK’s Top 10 Favourite Cuisines in 2016

Research agency Future Thinking has unveiled a new infographic (above) showcasing the Top 10 Favourite Cuisines in the UK in 2016. The graphic shows Chinese and Italian foods remain our firm favourites, but that Mexican, Spanish and Thai food are emerging alternative options for consumers. The data comes from market Future Thinking’s 2016 Grocery Eye study, from […]

W+K Amsterdam Brings Tenderness of Milka to China with Latest Ad

W+K Amsterdam Brings Tenderness of Milka to China with Latest Ad

Milka, the world’s most tender melting chocolate, launches in China with an integrated national campaign positioned under the brand’s global ‘Tenderness is inside’ platform. The campaign – which includes film, digital and social activations, VR executions and an exclusive partnership with Alibaba – launches Milka in China for the first time and marks Mondelēz International’s […]

Guardian/FSA Analysis: Poor Food Safety Leads To Over 60% Drop In Customers

Guardian/FSA Analysis: Poor Food Safety Leads To Over 60% Drop In Customers

Analysis in The Guardian that one in seven takeaways in the UK have failed food hygiene inspections demonstrates the potentially crippling cost of getting food safety wrong. The analysis, based on Food Standards Agency data, found that overall more than 30,000 UK restaurants failed food hygiene inspections – 6.4% of the total. Research from Checkit […]

New Edition of World Chocolate Masters Dives into the Future of Chocolate

New Edition of World Chocolate Masters Dives into the Future of Chocolate

The World Chocolate Masters, hailed as the ‘most challenging and inspiring chocolate competition’ in the world of gastronomy, and the most prestigious title to win for chocolate chefs, is about to kick off its 2017/18 competition with the national pre-selections. For the next two years, the competition will take its contestants and its global base […]

Simon Johnson Unveils the Ultimate Online Destination for Foodies with New Hub

Simon Johnson Unveils the Ultimate Online Destination for Foodies with New Hub

Iconic providore Simon Johnson has launched an exciting new e-commerce hub, developed by digital innovators Pollen, giving Australian food lovers access to the very best produce, ingredients and ideas with the click of a button. SimonJohnson.com elevates Australia’s ultimate foodie destination to a new level, offering a rich, modern user experience that aims to inspire […]

Shredded Wheat Give Consumers Chance to ‘Shred Life’ & Win £150 in Diving Competition

Shredded Wheat Give Consumers Chance to ‘Shred Life’ & Win £150 in Diving Competition

McCann London and Shredded Wheat have given consumers the chance to ‘Shred Life’ in a new diving competition with a £150 cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to ‘Shred Life’ himself, the brand has expanded the creative further by allowing consumers […]

Land O’Lakes Donating Meals to People in Need for Every Food Photo Deleted from Instagram

Land O’Lakes Donating Meals to People in Need for Every Food Photo Deleted from Instagram

Instagram feeds are littered with food-porn photos of burgers, ice cream concoctions, pizzas and more, but Land O’Lakes wonders if the thousands of users who share food photos every day ever stop to think about the thousands more who go hungry each day. With help from The Martin Agency, Land O’Lakes created the “Delete to […]

McCain Shifts From Freezer to Fridge with New BrandOpus Design

McCain Shifts From Freezer to Fridge with New BrandOpus Design

After over 50 successful years in frozen foods McCain UK, are branching out in a new direction with the launch of a range of chilled potato products designed by global brand design agency BrandOpus. As a company focused on growth and innovation, McCain identified an opportunity to create relevance and engage with a growing number […]

Cheetos Takes First Official Online Cheetos Museum into the ‘Real World’ of Grand Central Terminal

Cheetos Takes First Official Online Cheetos Museum into the ‘Real World’ of Grand Central Terminal

Move aside, Statue of David and the Mona Lisa. Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, has Birds In Paradise and Cheesemelion on display in an epic two-day art installation in New York City. The online Cheetos Museum celebrates some of the most awe-inspiring, unique shapes found by the most creative and […]

Oreo Unveils New Flavours with Series of Twisted Low-Cal Viral Video Recipes

Oreo Unveils New Flavours with Series of Twisted Low-Cal Viral Video Recipes

Jungle Creations is leading the bulk of a seven week digital video campaign (22 August – 3 October) on social media for Mondelez to launch two new flavours of Oreo: mint and strawberry cheesecake. Impressed with both the engagement levels and quality of the social content created by the young team, Mondelez tasked Jungle Creations with creating […]