Häagen-Dazs, the iconic luxury ice cream brand from General Mills, is continuing to support convenience retailers with the introduction of a new range of 300ml Tubs across its best-selling flavours. Following hot on the heels of the brand’s Stick Bars launch, Häagen-Dazs is set to lead the luxury ice cream segment and add value to […]
Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]
J. Walter Thompson Japan and Kanagawa-based Ishii Clinic gave hypertension patients a new lease on their gastronomical life at the ‘No Salt Restaurant’, which paired a menu of salt-free dishes with an innovative Electro Fork that serves up a salty sensation. Today, excessive intake of salt is a global health issue. The World Health Organization […]
This summer, a cutting edge steak and liquor bar concept that champions the unsung hero of the meat world, the hanger steak, will open in south-west London. On a mission to bring steak ‘stripped back’ at affordable prices with simple, seasonal and locally sourced ingredients, Hanger SW6 is set to become the neighbourhood’s new gem […]
People do stupid things when they’re hungry. With the average person spending 4.7 hours a day on their smartphone, most/a lot of those stupid things now happen on those devices. To take advantage of this Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen. Apps that no one in […]
KP Snacks has revealed the new packaging design for its iconic nut brand – KP Nuts – hitting the shelves this week, the fresh look and feel has been developed by award-winning branding consultancy, Coley Porter Bell. The agency was tasked to create a design which reflects the brand essence of sociability, vibrancy and positive […]
Whirlpool has teamed up with agency the Meredith Collective to launch the ‘Avo-Brand Pop-Up – a temporary social spot dedicated to the humble green fruit. The experience forms part of the #WhirpoolFoodies campaign, which is an ongoing partnership between the appliance brand and pop-up specialist. The initiative aims to celebrate food by creating unique menus […]
Chocolate brand Milka has revealed its new global brand platform – Tenderness is inside, which launches today with a pan-European campaign. In March 2015 Mondelez International appointed Wieden+Kennedy Amsterdam as global creative lead for Milka’s advertising. Milka continues to be an iconic brand, and W+K were brought in to raise that bar even higher. Following a decision […]
Bonne Maman, the French brand, has appointed The Bank as its lead creative agency following a pitch. The Bank won the business after a pitch against undisclosed agencies. The pitch process was run directly by the client. The Bank will create Bonne Maman’s first major TV brand campaign in the UK, which will air in […]
Weetabix, the cereal brand, is focusing on the strength its new product, with added protein, can give people. The ad for Weetabix Protein by Bartle Bogle Hegarty shows a young boy in an arm wrestle with his father across the breakfast table. As the camera turns to each of them they are still holding the […]