MEC Wavemaker’s Push for Colgate Sensitive Pro-Relief Launches Partnerships with Food Tube & ITV

MEC Wavemaker’s Push for Colgate Sensitive Pro-Relief Launches Partnerships with Food Tube & ITV

Colgate Sensitive Pro-Relief is teaming up with Jamie Oliver Group’s Food Tube, ITV and a host of UK food festivals for a new social, digital and experiential campaign by MEC Wavemaker. Jamie Oliver Media Group, MEC Wavemaker and Colgate have co-created a content series called ‘Take an Extra Bite out of Life” featuring food and […]

We take a look at YORICA! “Free Loving Treats” Designed by Mystery

We take a look at YORICA! “Free Loving Treats” Designed by Mystery

Yorica! is a new brand of deliciously natural, healthy and “free-from” treats, including ice creams, shakes and frozen yoghurts. Owners, Monde Capital, hired Mystery to develop the initial concept into a scalable F&B brand, a free-from alternative to ice cream, fro-yo and shakes. The brand has started with an initial retail site in London’s vibrant […]

Fairbanks Scales Highlights Quicksilver Series For Food Processing, Ready-To-Eat Applications

Fairbanks Scales Highlights Quicksilver Series For Food Processing, Ready-To-Eat Applications

Stainless steel scale provides accurate, reliable and sanitary weighing Fairbanks Scales Inc., a leader in weighing technology, highlights the benefits of its stainless steel bench scales for applications within the food and beverage industry. A wide variety of instrumentation, pillars and platforms is available, which all feature a wash down stainless steel design for easy […]

Bonin Bough departs Mondelez

Bonin Bough departs Mondelez

Bonin Bough has left his position as chief media and ecommerce officer with Mondelez International, the company has confirmed. The fast-talking marketer will be hosting a CNBC ‘unscripted’ television show called Cleveland Hustles, which premieres next week in the US. Backed by LeBron James and Maverick Carter, the show will “give four aspiring local entrepreneurs the chance […]

Research cooperation between Bosch and Bühler

Research cooperation between Bosch and Bühler

Bühler and Bosch Connected Devices and Solutions agreed to expand their existing successful collaboration for increased innovation and market launches, further leveraging the opportunities of the Internet of Things. New products are expected for 2017. Bosch Connected Devices and Solutions and Bühler, two experts in the areas of the Internet of Things and food process […]

Unhappy meal: McDonald’s ditches wearable fitness tracker over “rash” claims

Unhappy meal: McDonald’s ditches wearable fitness tracker over “rash” claims

McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash. McDonald’s was hoping the Step It! Activity Band would be a means of getting kids to be more active. However, on Wednesday, it voluntarily removed the device […]

Williams Murray Hamm Designs Innovation Center for Lamb Weston

Williams Murray Hamm Designs Innovation Center for Lamb Weston

William Murray Hamm brand agency (WMH) has been asked to design the interior of a innovation center for Lamb Weston, a ConAgra Foods brand, with more than 60 years’ experience as one of the world’s leading suppliers of frozen potato products to restaurants and consumers. The company planned a new innovation center with co-creation spaces, fully functioning […]

City Says ‘HOLA’ To New Tapas Bar

City Says ‘HOLA’ To New Tapas Bar

MORE than a hundred exclusive VIPs celebrated the launch of Nottingham’s newest and eagerly anticipated restaurant (Wednesday 17 August), when Bar Iberico opened its doors for the first time.  Guests to the Spanish tapas bar on Carlton Street in Hockley enjoyed a sneak peek of Bar Iberico, before being treated to a selection of wine […]