To launch its second season as an Official Sponsor of the NFL, Skittles candy has vowed to “Make Game Day Awesomer” by ensuring fans everywhere have plenty of Skittles to last the season. Skittles’ biggest fan, Seattle Seahawks All-Pro running back Marshawn Lynch, appeared on the home shopping television network EVINE Live to give NFL […]
Marks & Spencer has launched a new series of TV ads celebrating its specially chosen food range for autumn. The TV ads, created by Rainey Kelly Campbell Roalfe/Y&R, showcase the breadth of special, different and new foods at M&S. The series of films feature the M&S Food autumn line up, launching with “Spice”, which showcases […]
Double award winning World Pasty Champions, West Cornwall Pasty Co have started a UK wide search for the next big name in savoury pasty creation! Calling all dreamers who have ever wanted to see their dream pasty in the crust! This is the first time West Cornwall Pasty Co have run the competition which will […]
International brand design agency Design Bridge has unveiled a new brand identity and a wide range of packaging for Cacao Barry, one of the world’s leading suppliers to top chocolate professionals. Cacao Barry produces and sells the finest-grade chocolate products for the restaurant and confectionery industries. A remarkably diverse range of chocolate origins and flavours […]
Nakd, the snack brand created by Natural Balance Foods, set up shop outside London’s Shepherd’s Bush Westfield shopping centre this week with an edible billboard made up of their fruit and nut bars. The aim of the campaign by Total Media, was to showcase the variety of Nakd products available while positioning them as quick, […]
Brand participation agency 31ST:SECOND, have partnered with Arnott’s to develop a refreshed version of the campaign “Light Lunch” promoting healthier and lighter lunches that will get shoppers to ‘Switch the Sandwich’. Arnott’s is encouraging shoppers to swap bread for a lighter alternative from their Crispbread range, Vita-Weat Lunch Slices and Cruskits, by highlighting the health […]
Welsh Lamb has launched its first fully integrated TV-led campaign, created by AgencyUK. The ad features three generations of a family enjoying lunch when lamb is brought to the table, prompting the family toddler to announce “Lamb!” While his doting mother celebrates the little boy’s first word, his foodie father is less impressed, setting the […]
Creative marketing agency, RPM and the UK’s number one breakfast biscuit, belVita, are launching NPD ‘Soft Bakes’ through a series of multi-sensory experiential events and retailer take-overs (point of sale creative & sampling) from 10th September. As the autumn mornings draw in, belVita are launching ‘Soft Bakes’ to ease consumers into their mornings with Red […]
KP Snacks is introducing an all-star range this Christmas encompassing new flavours, fun festive shapes and the return of KP Nuts’ best-selling caddies. With festive sales of crisps, nuts and snacks representing a staggering £600m each December, the company is aiming to tap into this opportunity and boost sales this year with its all-new line […]
Quorn has announced that it will kick off a £500m auction of the business as it looks to build on its status as one of Britain’s biggest home-grown consumer brands. Advisers to Exponent, which has owned Quorn since 2011, will release detailed information about the company to prospective buyers next week. Private equity groups BC […]