For the first time, Grey Goose, the super premium vodka, is opening the doors of Le Logis, its exquisite, French manor brand home, to the public for two extraordinary guest experiences on 4-6 August and 25-27 August 2016. Grey Goose Le Logis Summer Open House will offer guests a specially curated journey that explores what […]
The Triple Cheeseburger comes out in all McDonald’s restaurants in France. A new product inspired by the iconic Double Cheese recipe: Three beef patties, three slices of melted cheese and three times more fun. To announce the launch, TBWA\Paris has created a fantastically directed comedy TV spot directed by Ben Gregor (Moonwalk Production) parodying Alfonso […]
As a partner and official restaurant of the UEFA Euro 2016, McDonald’s couldn’t miss out on the chance to welcome the European fans to France, once again under its signature “Come as You Are.” In an outdoor campaign, created by BETC Paris, McDonald’s celebrates all fans, regardless of their origins or the team they support. The visuals, […]
The Whisky Shop has launched a new store in Paris, with interiors designed by international design agency gpstudio. The store is located in Place de la Madeleine, one of Paris’ most stylish shopping areas, in a building dating back to to the late 1800s. gpstudio’s conceptual idea for the interior architecture of the Paris store […]
England footballers lead an armada of fans across the channel to France in Mars‘ new campaign ahead of the Euro 2016 football tournament. The £5m campaign, created by Abbott Mead Vickers BBDO, is attempting to align the chocolate bar with support for the team and will see the product’s packaging show the word “Believe” instead […]
A year after the launch of the McFirst menu, McDonald’s turned to its agency BETC Paris to develop a new campaign to promote the humbly priced menu. The McFirst menu doesn’t just taste great, but also comes at the affordable price of 4.95 euros for a burger, fries and a drink. A clever choice obviously, and […]
McDonald’s recently launched a cheeky directional billboard in France that poked fun at Burger King’s inconvenient drive-thru locations. It looks like the latter isn’t going down without a fight though–and with humour. The fast food chain has teamed up with agency Buzzman to create this amusing spot in response to the Golden Arches. The message […]
McDonald’s in France has erected a billboard looking to misdirect drivers looking for Burger King – in a new ad. The ‘Directional billboard’ campaign from TBWA Paris has been erected in a reclusive spot to hit home that McDonald’s is always the closer option. The company claims to have over 1,000 McDrive Thrus in the country, […]
If you are in need of a convenient and practical Christmas tree this festive season, here is one that will delight you. French chocolatier Le Chocolat by Alain Ducasse has just released a chocolate Christmas tree that you can easily assemble from a flat-pack box. Created by graphic designer Pierre Tachon, the eight-inch tree consists […]
Calais Wine, the largest dedicated wine warehouse in Calais, has created an online calculator showing people how much they need to buy to cover the fuel costs of their trip to Calais with wine savings on UK supermarket prices. The calculator asks people to enter their postcode, the current price of petrol and the average […]