Belvedere Vodka and award-winning musician-actor-activist, Janelle Monáe, have come together for a two-year collaborative partnership to bring to life powerful co-created content and experiences. Launching in Los Angeles around cinema’s most iconic awards show, Belvedere and Monáe will premiere inspiring projects aimed at propelling next-generation voices across film, music and the arts. The special collaboration will champion […]
Beer, shamrocks and green rivers aren’t the only novelty items making headlines this St. Patrick’s Day. Great Harvest Bread Co. shows that St. Patrick’s Day has more to offer with classic, delicious Irish bread, pastries and sandwiches. The national farm-to-table bakery-cafe brand will celebrate St. Patrick’s Day with local communities across the country from March 10 – 17. […]
Smirnoff has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music […]
McDonald’s branding is so iconic that it communicates just as well in very minimalist form, as the company’s extremely stripped-down advertising in France has long proven. Now, in Canada, the fast-food chain is applying the same approach to out-of-home ads—with surprisingly useful results. A new campaign from Cossette crops the iconically curvy Golden Arches to direct […]
Originating in the US, the ‘Dilly Dilly’ campaign by Bud Light quickly became a pop culture phenomenon with everyone from sports fans to celebrities adopting the phrase as a new form of “cheers”, sparking a snowball effect. Created by Weiden+Kennedy, the UK TV ad will launch in the UK on Sunday 4th March during the […]
Cheestrings, the most frequently purchased and kids’ favourite cheese snack, is launching a £1.5m multi-touchpoint campaign, born out of rich insight. The research compiled by brand owner Kerry Foods suggests that kids are relentless pursuers of fun and are always seeking inspiration to spark their natural creativity to make anything exciting. This notion perfectly pairs […]
If you are what you drink, you might want to cut back on the Coca-Cola. But Ogilvy Dubai connects people and product in a more metaphorical way for new print and outdoor ads breaking in the Middle East. The ads feature Coke cups, glasses and bottles filled with crowds of people, whose diminutive size makes […]
Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled its latest advertising platform, entitled ‘Taste, That’s Why’. The campaign launches across television, out of home, digital, display and social media in the USA from this month, ahead of a wider roll-out later in 2018. Two television films that reimagine true […]
Most people may not know where their honey comes from or be aware of its many benefits. Colorado-based honey producer Rice’s Honey hopes to change that by changing the name and packaging of its flagship honey brand to ‘Local Hive.’ The brand, a leading producer of raw and unfiltered honey since 1924, is also featuring a new label […]
John West has unveiled a new campaign which takes the viewer right back to the source; out on the open sea to view which fish are accepted, and those that are rejected by the leading brand. Created by J. Walter Thompson Melbourne, the new, ‘It’s a No from John West’ campaign reinforces the brand’s […]
