Following the launch of Heineken’s global Rugby World Cup Campaign ‘It’s Your Call’, Creative Agency ROTHCO are activated Ireland’s local phase of the campaign on August 26. The recently launched global campaign promised to give the Rugby World Cup nation’s fans a chance to flip the coin at the beginning of their respective games. ROTHCO […]
Even before the first game, American football fans across the US get together to draft their ultimate fantasy football teams. In fact, fantasy football participation has grown 40 percent in the past year alone. And just in time for kickoff, Pizza Hut has signed on as the official pizza sponsor of ESPN Fantasy Football, helping […]
With tall counters, sharp knives and hot stoves, the kitchen can be a scary place for many adult cooks, let alone kids. But it doesn’t have to be. With this in mind, the Uncle Ben’s Brand, the number-one selling brand of rice in the United States, is launching its annual Ben’s Beginners Cooking Contest. Now […]
In a full-page “open letter” in the New York Times and Chicago Tribune, Burger King proposes to their competitor, McDonald’s, that they collaborate on a joint burger for world peace. The collaboration aims to “get the world talking” about Peace One Day, a non-profit that is lobbying to designate 21 September as Peace Day. Since […]
From August 20th to 24th, Carling will turn artist and take to London’s Southbank to promote Carling British Cider. The promotion will see a giant mural made entirely of apple stickers take stage on London’s Southbank. The ‘Only the good ones get in’, mural is part of the Carling British Cider campaign created by Creature […]
Heineken is releasing a marketing campaign to promote its partnership with Bond film Spectre. Global sponsorship director Hans Erik Tuijt lifts the lid on the brand’s 17 year partnership with the suavest spy in film history. In the 2012 film Skyfall James Bond was depicted lying in bed with a stunning Bond girl sipping from […]
Just in time for NFL Kickoff, Bud Light – the Official Beer of the NFL – is introducing 28 new team-specific cans. Bud Light worked closely with its 28 NFL team partners to create the new team can designs for the 2015-2016 season. Each design features a customized scroll message that speaks directly to each […]
Mountain Dew has created a virtual reality experience for Nascar fans featuring professional racecar driver Dale Earnhardt Jr. that gives viewers the chance to see what it’s like to be in the driver’s seat at Bristol Motor Speedway in Tennessee. This is the soda brand’s third time leveraging virtual reality technology to try and appeal […]
The company behind New York’s Morris Food Truck has undergone a rebrand to create a platform for growth that will allow it to spin out new brand ventures. Founded in 2011 the New York-based grilled cheese truck has worked with design and branding agency Pearlfisher to establish Morris – the name of founder Mike Jacober’s […]
Mondelez International, maker of Oreo cookies and belVita breakfast biscuits, announced a sponsorship deal to become an Official Promotional Partner of the US Open. “We’re so excited to partner with the US Open, which is that rare event with strong appeal among our core targets of moms, millennials and multi-cultural consumers collectively,” said Stephen Chriss, […]