On March 1, in the heart of central London at Hyde Park Corner, the makers of Haig Club Single Grain Scotch Whisky and brand partners David Beckham and Simon Fuller welcomed guests to the first evening of Haig Club London – a week long residency at the Wellington Arch which has transformed the iconic landmark into […]
Diageo premium vodka brand Cîroc is targeting Instagram users with a video and ‘cinemagraph’ campaign on the social media network. The six-week marketing push kicked of February 27 and comprises three 15-second videos and two ‘cinemagraphs’ (animated stills typically published as Gifs). Diageo Reserve claims the campaign is the first on Instagram to run video […]
On January 29, 2015, PepsiCo launched the 2015 version of the Bring Happiness Home (BHH) program in Beijing, China. In collaboration with China Women’s Development Foundation (CWDF), the popular video-making and sharing app Meipai and many celebrities, PepsiCo is looking to mobilize the society into sharing their stories of family reunion during the Spring Festival […]
A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground. This was the brief for the creation of the Coca-Cola bottle which is 100 years young this year. To mark this milestone, The Coca-Cola Company is celebrating with a year-long […]
Heineken USA assigns international shopper marketing agency, Geometry Global as agency of record for all Hispanic and Total Market retail and shopper marketing. Geometry will lead strategy and shopper marketing programs with a focus on Heineken, Heineken Light, Tecate, and Tecate Light brands within the Heineken portfolio. This is an expansion of the business as […]
Pepsi is looking to drive sales at the newest addition to its soft drinks stable with the introduction of marketing campaign to push Pepsi Max Cherry, a fruity twist on its popular cola drink. Brand owner Britvic Soft Drinks is pushing the juice via a through the line marketing campaign including 6-sheets and bus wraps […]
This summer, Bud Light is bringing back “Whatever, USA,” a three-day celebration that the company says gives beer drinkers who are up for whatever the chance to experience the “weekend of a lifetime.” Following their “House of Whatever” at Super Bowl XLIX in Phoenix earlier this year, the brand plans to keep the fun going […]
As an ambassador of happiness, soft drink brand Coca-Cola has launched a fun campaign with emoji URLs. With every joyful emoji tagged to a ‘.ws’ suffix, accessing the URLs on a mobile web browser leads users to a specially created website where they can register their very own emoji web addresses. DDB Puerto Rico commented: […]
Boston Pizza unveiled new brand positioning that reinforces its commitment to providing the perfect guest experience, and identifies it as the destination for Canadians with a connection to sports. Featuring the tagline ‘We’ll Make You A Fan.’, the integrated campaign begins Saturday, February 21 with a 30-second brand essence spot to introduce the new positioning. […]
The 2015 Academy Awards, hollywood’s biggest night is usually filled with a lot of pomp and circumstance, red carpets, long dresses and acceptance speeches. But last year, an unexpected star took center stage, equally pleasing both the winners and the runners up. That star? Pizza. A Hollywood first, pizza was dished out to some lucky […]