Despite its success, Coca-Cola’s Share a Coke campaign did not encompass native names in many countries, especially in Latin America. The original campaign was especially welcomed in Peru, but due to the country’s diversity many couldn’t participate because of their native names. In response to that, McCann Lima created a voice recognition drinks dispenser that […]
True to its pioneering spirit and passion for innovation, Mumm is for the second time partnering with David Guetta. Sharing a passion for celebration that initially brought them together for the music video for David Guetta’s no.1 track Dangerous, Mumm’s next adventure with David Guetta brings us the first ever urban horse race. Maison Mumm […]
Heineken announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to consumers (21+) in key markets nationwide in the US via Facebook and Twitter. The campaign will connect fans in social settings through social media in Los Angeles, Chicago, San Francisco and Houston, by offering a free Heineken, Heineken Light or […]
Grey Goose vodka, known for celebrating the “World’s Best,” toasts to its longstanding US Open partnership with a premiere activation taking New York City by storm. For the first time during its partnership with the world-renowned tennis tournament, Grey Goose transforms Manhattan’s grid into a tennis court the size of the city, bringing the daytime […]
Burger King has yet another sandwich to offer, after their McWhopper proposal was unfortunately declined by McDonald’s. They have announced a new ‘Peace Day Burger’ in another open letter, which intends to collaborate with any sandwich eatery interested in coming together to raise awareness of Peace Day, which falls on the 21st of September. The […]
On 2nd September, Burger King will be taking guests’ taste buds on a trip inspired by a range of European ingredients with its new menu. The Eurotrip line-up will feature a new range of burgers, sides and desserts for Burger King guests to enjoy at their local restaurant. First stop; sample a delicious feast with […]
McDonald’s is to start selling all-day breakfast across the US on Oct. 6. The aim is to reinvigorate sluggish sales by fulfilling a longstanding customer request, says Bloomberg. The company’s franchisees have voted to approve the plan and it’s being implemented nationwide, according to a statement from McDonald’s spokeswoman Lisa McComb. The move — the […]
Alpro, the ‘alternative to dairy’ food company, is to make a link between fashion and breakfast after signing up as an official supplier of the forthcoming edition of London Fashion Week, which takes place on 18-22 September. Vicky Upton, UK marketing controller at the Belgium-headquartered company, said the event was “the perfect platform for us […]
As Europe’s top football clubs gear up for another exciting season, Heineken has announced an ambitious new sponsorship of European club football, with its international quality brand Amstel becoming a sponsor of the UEFA Europa League. The announcement sees a welcome return to football for Amstel, one of Europe’s leading beers, which has a rich […]
Coke Zero is building on its drinkable advertising campaign, which launched earlier this year during March Madness, with a new installment that sees the brand partnering with ESPN’s ‘College Game Day.’ Created by Ogilvy & Mather, the sampling campaign was created to give people a chance to try the zero-calorie drink through a number of […]