Creative marketing agency, RPM and the UK’s number one breakfast biscuit, belVita, are launching NPD ‘Soft Bakes’ through a series of multi-sensory experiential events and retailer take-overs (point of sale creative & sampling) from 10th September. As the autumn mornings draw in, belVita are launching ‘Soft Bakes’ to ease consumers into their mornings with Red […]
Bud Light is teaming up with longtime partner Google to market unique, premium content directly to American football fans via the new Full Season Football program, featuring content from the NFL and other properties on Google Search and YouTube. Bud Light – the Official Beer Sponsor of the NFL – is the first brand to […]
The Original Light Beer is bringing Miller Lite Free Rides to six cities this fall, helping football fans enjoy the game responsibly. To kick off the upcoming season, Miller Lite, in partnership with local public transit companies, will provide Free Rides to fans in Atlanta; Chicago; Cincinnati; Green Bay, Wisconsin; Nashville, Tennessee; and Philadelphia. “We’re […]
Heinz will no longer refer to its golden multigrain, chocolate and organic varieties of biscotti as ‘an ideal healthy snack for babies 7+ months old’. It comes as a result of a complaint made to the Advertising Standards Authority by the Children’s Food Campaign which argued the products have added sugar as their second ingredient […]
As part of its 80th anniversary celebrations, Yakult is offering customers an opportunity to claim a 2-for-1 Culture Pass to over 350 cultural, educational and historical venues across the UK. Consumers who purchase two promotional packs will be able to claim an e-pass, enabling them to print or download as many 2-for-1 entry vouchers as […]
Despite its success, Coca-Cola’s Share a Coke campaign did not encompass native names in many countries, especially in Latin America. The original campaign was especially welcomed in Peru, but due to the country’s diversity many couldn’t participate because of their native names. In response to that, McCann Lima created a voice recognition drinks dispenser that […]
True to its pioneering spirit and passion for innovation, Mumm is for the second time partnering with David Guetta. Sharing a passion for celebration that initially brought them together for the music video for David Guetta’s no.1 track Dangerous, Mumm’s next adventure with David Guetta brings us the first ever urban horse race. Maison Mumm […]
Heineken announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to consumers (21+) in key markets nationwide in the US via Facebook and Twitter. The campaign will connect fans in social settings through social media in Los Angeles, Chicago, San Francisco and Houston, by offering a free Heineken, Heineken Light or […]
Grey Goose vodka, known for celebrating the “World’s Best,” toasts to its longstanding US Open partnership with a premiere activation taking New York City by storm. For the first time during its partnership with the world-renowned tennis tournament, Grey Goose transforms Manhattan’s grid into a tennis court the size of the city, bringing the daytime […]
Burger King has yet another sandwich to offer, after their McWhopper proposal was unfortunately declined by McDonald’s. They have announced a new ‘Peace Day Burger’ in another open letter, which intends to collaborate with any sandwich eatery interested in coming together to raise awareness of Peace Day, which falls on the 21st of September. The […]