Aliens, giant robots and a tiger appeared greeted stunned travelers on the streets of London when Pepsi Max launched the latest in its ‘Unbelievable’ campaign. The brand adorned a typical London bus stop with digital technology to create the effects in front of unsuspecting passengers on New Oxford Street. The campaign was created by AMV […]
PepsiCo’s Bario brand relaunched with a new bottle design and brand positioning, and its first-ever digital campaign. Bario is the first non-alcoholic malt drink in PepsiCo’s global portfolio. The company entered the fast growing malt beverage category in the Kingdom of Saudi Arabia in 2009. The malt segment has seen double-digit growth in retail sales […]
NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the game and taking his creative expression off the court to collaborate with Sprite on a unique, new flavour. Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavour formulated in […]
Howard Schultz, chairman, President and CEO of Starbucks, and Oprah Winfrey, global media leader and philanthropist, announced a first-of-its-kind collaboration to co-create Teavana Oprah Chai Tea. Beginning April 29, Teavana Oprah Chai will be sold in Starbucks and Teavana stores across the U.S. and Canada, with Starbucks making a donation for each product sold to […]
Mountain Dew announced an official international-wide partnership with 20th Century Fox’s X-MEN: Days of Future Past, this summer’s most eagerly awaited blockbuster, signaling the start of a robust campaign that will see Mountain Dew bring fans around the world closer to the film. With a star-studded international cast including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellan and Patrick Stewart led by Director Bryan […]
Coca-Cola has partnered with Austrian wine glassmaker Riedel to create a glass that is meant to make its soda taste better. 30 employees from Coca-Cola’s public relations and marketing departments, a panel of taste testers from the soft drink company, as well as wine and beer taste experts were involved in a sensory workshop held […]
http://www.youtube.com/watch?v=rA_kv1Uh3s0&feature=youtu.be Mountain Dew announced the launch of Green Label Studios: Open Call – a first-of-its-kind nationwide content project inviting content creators of all genres to submit their best work for the chance to win the gig of a lifetime: a $250,000 production grant to create content for Green-Label.com, a digital hub created by Mountain Dew […]
http://www.youtube.com/watch?v=zy9RpsUYyq8 Ever been to the cinema and quietly frowned upon fellow members of the audience who munch loudly on popcorn, or noisily slurp their drinks? Well Saatchi & Saatchi Denmark came up with a unique alternative to the annual ads created by Coca-Cola reminding the audience to be quiet during movie screenings, which made some […]
Japanese studio Nendo reinterpreted the Starbucks’ classic white coffee mug adding a graphic to the base, so when the mug is drying or being stored upside down, it looks as though it’s actually full. The new collection plays with Starbucks’ view of seeing the world as half-full, never half-empty. The mug will be available in […]
Starbucks announces an enhanced mobile app for Apple’s iOS which will allow customers to tip their baristas directly from the Starbucks for iPhone app. Beginning March 19, customers using Starbucks App for iPhone in the U.S., U.K. and Canada will experience a streamlined design and easy access to their account and My Starbucks Rewards information. In addition, customers […]