Yorkshire Tea has staged an experiential activity event for press, bloggers and brand fans aboard the Orient Express. Organised by brand experience agency BEcause, ‘The Yorkshire Tea Train’ came as part of a wider promotional campaign for Yorkshire Tea, building on the celebratory tone of the brand’s latest TV ads. The event started in a […]
SoBe invites fans to explore its latest campaign, “SoBe 3D Worlds of Flavor,” with internationally renowned 3D street artist, Tracy Lee Stum. The Legends Entertainment District at Chase Field, Stum will create a series of interactive 3D street art installations inspired by the places that SoBe drink ingredients call home. From the South Pacific to […]
An ad for Pussy, the energy drink, has been banned for being “sexually explicit”, despite claiming complainants were “twisting the meaning of an innocent word”. The Advertising Standards Authority ruled that one poster which stated “Pussy” in the centre, above “The drink’s pure, it’s your mind that’s the problem” in smaller text, could not appear […]
April sees the rollout of a redesign of the Options Hot Chocolate brand by Springetts Brand Design Consultants. Springetts were tasked with optimising the branding and pack design for the core and Indulgence Options ranges to broaden the brand’s appeal. “We developed a visual architecture to help the brand establish a dual tier approach, allowing […]
Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, today unveils its new ‘Perfect Pairings’ campaign with Food Network’s Chopped and host Ted Allen, to help consumers find the perfect food and beverage pairings for any meal or event. The campaign also features the brand’s latest flavor innovation, a Not Too Sweet […]
‘Ahh’—that is the word/theme centered around Coca-Cola’s new ad campaign called the ‘The Ahh Effect’. Created by ad agency Wieden + Kennedy Portland, Coke bought 61 URLs that are all variations of the word ‘ahh’—with each URL adding an additional ‘H’ at the end, meaning ahh.com, ahhh.com, ahhhh.com, and so on. 17 of these domains […]
evian Natural Spring Water debuts its newest video, Baby & Me, as a follow up to the incredibly successful viral Roller Babies video from 2009 and Baby Inside from 2011. Launching simultaneously in 14 countries, Baby & Me is poised to become the next internationally acclaimed video from evian. The newest video campaign from evian […]
What works up a thirst more than one William Levy? Try six! The seduction begins today as Pepsi NEXT, the only cola to deliver real cola taste with 60% less sugar, and Levy debut the “Wheel of Levy,” the brand’s latest mission to get America to Drink it to Believe it. The actor flexes his […]
Kool-Aid, the iconic refreshment beverage that has stood for fun and flavor for generations, unveiled a comprehensive brand campaign called “Smile. It’s Kool-Aid,” which introduces a new look and feel for the brand and a makeover for its famous spokespitcher, Kool-Aid Man, all timed to the product launch of Kool-Aid Liquid Drink Mix. Kool-Aid Man, […]
As Italy’s most loved tomato brand, Cirio is an icon of Italian cuisine in over 90 countries. Since 1856, Cirio has created a range of tomato products to bring the authentic taste of Italy into every home! Now, millions of UK consumers are discovering Cirio for the very first time and experiencing the distinctive aromas, […]