Juicy Water, the refreshing drink made from fruit and spring water, will be hitting shelves from April with a brand new look. Formerly known as This Water, Juicy Water retains the great refreshing taste but with eye-catching new packaging, making it the perfect choice for a summer thirst-quenching drink. The new look was designed by […]
EQ8, the natural energy drink, appointed London agency Biles Inc. to refresh its packaging design as part of the launch of a new and improved recipe formulation. Backed by Malaysian entrepreneur Tony Fernandes (owner of QPR Football Club, Caterham F1 Team and CEO of AirAsia), EQ8 is a natural fruit juice based energy drink, which […]
Beyonce and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising campaign. The creative collaboration, mutually developed by Beyonce and Pepsi as part of the previously announced global partnership followed by airings in more than 70 countries worldwide beginning on April […]
Nestlé Japan is marking 100 years in business, its success driven by its ability to adapt its global brands to meet local consumers’ needs. As the company begins its second century, Nestlé Japan is responding to the needs of Japan’s growing elderly population with innovative products. Recent statistics by the Japanese Health and Welfare Ministry […]
Did you ever have such a wonderful dream that you hoped it would not end? This is the very subject being addressed in a new advertising campaign by the California Milk Processor Board (CMPB), the creator of GOT MILK? The CMPB is showcasing another occasion during the day to stop and have a glass of […]
Following the brand’s move to reduce the sugar and calorie content of its formulation using the stevia extract, Glaceau Vitamin Water is now adding a new variant to its rainbow portfolio. New citrus-guava flavour Sunshine features an exciting vitamin mix including vitamin D. To drive trial of the Sunshine SKU at launch, packs will feature […]
Nestlé is helping to accelerate the development of China’s coffee industry with the construction of new facilities that will provide farmers with training in improved growing techniques, at the same time as promoting the beverage to more consumers. The company has signed a memorandum of understanding with the local government in Pu’er, Yunnan province, agreeing […]
NBA sensation Tracy McGrady is inviting fans to make the hottest season of the year, summer 2013, the most unforgettable experience ever by participating in the “Evolution of Hydration.” Beginning April, fans are encouraged to text their answer to the question “What’s T-Mac drinking” with the opportunity to be one of the lucky 10 grand […]
Lipton, America’s favorite tea brand, has enlisted actress Kat Dennings to shine a spotlight on its iconic black tea with new online ads that encourage new and younger consumers to drink more tea and find brightness in their day. The spots, titled “Brighten Your Day with Lipton Tea ,” mark the latest effort in Lipton’s […]
A Nestlé brand that started as an idea to solve the problem of what to do with unsold coffee is celebrating its 75th anniversary and its position as one of the world’s favourite drinks. Today more than 5,500 cups of Nescafé instant coffee are consumed every second with different varieties catering to different tastes and […]