To prove that its chicken McNuggets are not made from the pink goop we’ve seen on the internet, McDonald’s Canada released a behind-the-scenes video of its nugget-production facility in Ontario, Canada. According to the video, the McNuggets are actually made from fresh chicken breast meat. The chicken breast is first ground up together with chicken […]
Many people have decided to express their anger at Coca-Cola’s sponsorship of the 2014 Winter Olympics, taking to the Share A Coke website to vandalize the blank labels that it generates. Orginally created to enable people to share their personalized can of virtual Coke online, the website has become an avenue for political protest. The […]
Tui Brewery has unveiled its latest campaign via an experiential PR stunt. It is offering a share of $1 million, and a sole prize of £100,000 to anyone who can make a one handed catch from the stands at New Zealand Cricket whilst wearing one of its orange T shirts. Tui said the promotion is […]
Heinz has unveiled a campaign allowing users to personalise ‘Get Well’ tins of both tomato and chicken soup, which can be sent to an ill friend or family member. The company has teamed with Starlight Children’s Foundation for the campaign, to raise money to provide entertainment for poorly children in hospitals and hospices across the […]
KPMG has named Nestlé as one of the world’s top ten companies reporting on Corporate Social Responsibility. Nestlé is also the only food and beverage company to be among the top tier of firms analysed as part of KPMG’s Survey of Corporate Responsibility. The eighth edition of the survey assesses reporting by firms in 41 […]
This month, Peroni Nastro Azzurro – the premium Italian beer – is proud to celebrate 50 years of passion, craftsmanship and contemporary Italian style. Since 1963, Peroni has applied Italian style to the world of beer, using the finest ingredients to yield a crisp and refreshing lager with an unmistakable character. Staying true to Italian […]
Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from its chocolate bars will not have any impact of the taste of the chocolate bar. The food company says it will cut 3,800 tonnes of saturated fat from over a billion Kit Kat bars per year by reformulating the recipe […]
A survey of 70,000 consumers in 15 major international markets has found that Nestlé is the fifth most loved brand in the world. Nestlé was the highest ranked food and beverage company in the research which was carried out by APCO Insight, a global opinion research company. The rankings are the result of a decade-long […]