A man with the surname Burger and his childhood sweetheart, Ashley King, are getting wed in an all expenses paid ceremony after the fast food giant caught wind of the aptly named pair’s engagement. Joel Burger and Ashley King announced their engagement next to a Burger King sign in Illinois, US, and the story was […]
Embattled Top Gear presenter Jeremy Clarkson can find some solace from his present travails courtesy of a supply of free Snickers bars courtesy of the confectioner, in an extension of its ‘You’re not you when you’re hungry’ campaign. The reactive PR stunt saw Snickers dispatch a box of 48 bars of the nutty chocolate to […]
Lyle’s Golden Syrup kicked off a tour of London with a giant ‘smile activated’ syrup dispenser in a PR stunt to raise brand awareness. Holding 5kgs of syrup the dispenser is a giant replica of a Lyle’s Golden Syrup green tin. It has a sensor that can detect a smile and doles out free syrup […]
The iconic Morton Salt Girl, now in her centennial year, has won a permanent place on the Advertising Week Walk of Fame on Madison Avenue in New York City. The winning brand icons voted into the Advertising Week Walk of Fame was announced at the NASDAQ Marketsite in Times Square. The Morton Salt Girl is the […]
The choice of yogurts can be overwhelming for consumers, so the editors of Real Simple Magazine took it upon themselves to find the “cream of the crop.” They tasted more than 100 yogurts and in the May issue revealed their top picks “from Greek to goat.” The results are in and Redwood Hill Farm & […]
To prove that its chicken McNuggets are not made from the pink goop we’ve seen on the internet, McDonald’s Canada released a behind-the-scenes video of its nugget-production facility in Ontario, Canada. According to the video, the McNuggets are actually made from fresh chicken breast meat. The chicken breast is first ground up together with chicken […]
Many people have decided to express their anger at Coca-Cola’s sponsorship of the 2014 Winter Olympics, taking to the Share A Coke website to vandalize the blank labels that it generates. Orginally created to enable people to share their personalized can of virtual Coke online, the website has become an avenue for political protest. The […]
Tui Brewery has unveiled its latest campaign via an experiential PR stunt. It is offering a share of $1 million, and a sole prize of £100,000 to anyone who can make a one handed catch from the stands at New Zealand Cricket whilst wearing one of its orange T shirts. Tui said the promotion is […]
Heinz has unveiled a campaign allowing users to personalise ‘Get Well’ tins of both tomato and chicken soup, which can be sent to an ill friend or family member. The company has teamed with Starlight Children’s Foundation for the campaign, to raise money to provide entertainment for poorly children in hospitals and hospices across the […]
KPMG has named Nestlé as one of the world’s top ten companies reporting on Corporate Social Responsibility. Nestlé is also the only food and beverage company to be among the top tier of firms analysed as part of KPMG’s Survey of Corporate Responsibility. The eighth edition of the survey assesses reporting by firms in 41 […]