The UK’s biggest cereal brand, Weetabix, has once again picked up a Product of the Year Award for its new Weetabix Protein product. Weetabix Protein, the biggest-selling launch of 2016 in the total cereals category, was voted Number One by more than 12,000 households, as Protein Cereals Product of the Year. This follows wins in […]
The Lakes Distillery in Cumbria are bolstering their presence in the South, after relocating their Events and Business Development Executive to the capital. Poppy Fisher, who has been with the Bassenthwaite based distillery since its inception in 2014, will be taking up post as the newly formed, Business Development and Events Executive for London and […]
Carling has unveiled a brand refresh that will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist & Premier. The updated visual brand identity is simple yet proud, reinforcing Carling’s unmistakable visual equities in order to […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce their partnership with YouTube. This will be the third year running that The FAB Awards has teamed with Google UK. As per the partnership, YouTube will sponsor both The FAB Agency of the Year Award and The FAB […]
McCoy’s, the number one ridged crisp, is continuing its mission to establish itself as a brand that’s famous for delivering on flavour and innovation with the launch of new McCoy’s Chips: crinkle cut chips for a full-on chip shop experience. Available to convenience and impulse retailers from February 2017, the new range will be available […]
Weetabix Food Company, Britain’s number one selling cereal brand, announced a £30 million capital investment programme across its UK manufacturing sites in Burton Latimer and Corby. The creation of new production capacity by 2018 will significantly raise volumes to match rising sales of the iconic Weetabix biscuits both at home and overseas. The investment will […]
With the help of BrandOpus cake brand Mr Kipling, has released a seasonal range of packaging to help consumers celebrate Valentine’s Day with Britain’s best-loved cakes. The brief was to create limited-edition packaging for some of their most popular treats but with quirky messages to evoke the spirit of Valentine’s Day. Mr Kipling have a history […]
Steve Challouma has been appointed as Marketing Director of Birds Eye UK, following current Marketing Director Steve Chantry’s departure on the 28th February 2017 Effective from 1 March 2017, Steve moves into the role following 20 years working in the Birds Eye business, where he started as a Graduate Trainee for Birds Eye Walls under […]
Taxi Studio have been helping Carlsberg UK rediscover their Danish roots as they continue to re-align their brand with their Scandinavian homeland. To help translate the new positioning and celebrate 170 years of brewing excellence, They have created limited edition packaging, aptly titled ‘The København Collection’. Carlsberg’s founder, J.C. Jacobsen was renowned for his obsession […]
A redesign of packaging for Booths’ own label wine by creative and strategic branding partnership Smith&+Village, which played on the supermarket’s heritage as a wine importer, contributed to an increase in sales of 4.3 per cent over the Christmas period. The rebranded 50cl Vintage Port was the best performing redesigned product, smashing last year’s sales […]