Nutritional milk drink NRICH has signed a sponsorship deal with Championship Football Club Queens Park Rangers to become ‘Performance Partner for QPR’ this season. The deal, which covers the club’s 2016/17 season, includes a range of high impact marketing initiatives including LED pitch side banner advertising, player and fan engagement and a raft of joint […]
Gourmet Burger Kitchen lampooned US presidential candidate Donald Trump in their latest campaign, by comparing him to a hamburger. GBK’s “Vote Rump” outdoor campaign uses different taglines with double entendre poking fun at Trump, such as “Vote Rump – it’s a bit of an arse.” Other taglines have been created alongside the ad’s visual of a GBK burger, […]
Co-op has launched a new campaign celebrating food and highlighting the fact that ingredients in Co-op products are carefully and ethically sourced. The campaign, by Leo Burnett London, is called “Food The Co-op Way” and spans TV, VOD, outdoor, and press. The TV ad is comprised of vignettes showing lots of different people enjoying a […]
Hungryhouse, the online food ordering platform, has unveiled its innovative ‘reality-TV style’ advertising campaign. Featuring its new ‘Love Takeaway’ tagline, the adverts showcase the genuine, unscripted moments that people share when enjoying takeaway and taps into the nation’s love of reality TV. This is the first step in a new direction for the brand – […]
Charbonnel et Walker is one of Britain’s finest and oldest chocolatiers. In 2004, CADA were appointed to design Charbonnel’s concession store in Saks 5th Avenue, New York and have since developed a number of their International retail platforms. CADA Design originally created Charbonnel et Walker’s Canary Wharf store in 2006 and were recently commissioned to […]
A French farming family passionate about clean, honest eating has launched a nutritious new snacking cereal called “Quinoa Crack”, made from 100% toasted grain. According to founder Jason Abbott: “This cereal exists because you and I are tired of big corporations feeding us sugar for breakfast. We’re European quinoa growers and cereal activists and whilst […]
Leo Burnett London has created a series of 18 short form content films for Kellogg’s to run across social media channels. The agency developed the ‘Because Yum’ idea to encourage people to reappraise cereal as a potential snack, getting them to eat it at different times of day outside of breakfast. Launching on 26th September, […]
The Lakes Distillery, Cumbria’s only distillery, is celebrating an impressive win, after being awarded Silver in 2016’s The Vodka Masters competition, which aims to find and reward the finest vodka brands from across the world. The Lakes Vodka fought off competition from over 100 entrants to win Silver in the Ultra Premium Vodka category – […]
PizzaExpress has made its first move into the frozen category with the launch of Artisana, an exclusive range for frozen retailer, Iceland. Following their work on the redesign of the PizzaExpress ‘At Home’ retail packaging earlier in 2016, strategic brand and packaging design agency Bulletproof was appointed to create the packaging design for this new […]
Honest – a top-selling organic bottled herbal tea in the US – launches in the UK for the first time, taking Coca-Cola GB’s number of brands up to 20 and more than 80 drinks. There’s a new low-calorie herbal tea on the market, and it’s refreshingly honest. Made in the UK, and certified organic by […]