Innocent Drinks is preparing to launch a new brand positioning in 2017, one that it hopes will help it to reconnect with a younger audience and build a “consistent creative platform” that will see it push out more creative-led comms. The juice and smoothie brand wants to place more focus on the products that it […]
Mcasso recently worked alongside Proximity London and UNIT to compose three contemporary tracks for Bombay Sapphire’s #SummerofBombay campaign. With a scene set upon a lively rooftop bar overlooking the city, the second on an island terrace at sunset and the third amongst a crowd soaking up the sun at summer garden party, each track was composed with each vibe and […]
Cadbury’s top marketer Matthew Williams has departed after 15 years at the business. There’s no new news on whether he has a job to go to, while an announcement on his replacement at Cadbury owner Mondelez International is expected in the coming days. A Cadbury spokesperson said: “We are sad to say goodbye to Matthew […]
Hayman’s Gin has engaged creative agency Field Day to create a new brand design to help tell the story of its rich history as original English gin makers. The new branding was developed through hand drawn illustrations of the different elements representing Hayman’s Gin, such as the botanical ingredients, ‘Marjorie’ the copper pot still (named […]
San Miguel, one of the UK’s leading world beer brand, has announced a consumer campaign to celebrate life’s enriching experiences, in partnership with The Guardian and The Discovery Channel. In line with its heritage and brand promise of “Exploring the World Since 1890”, the campaign will see San Miguel undertake a quest to find 20 ‘life-rich’ […]
Launching in Shoreditch on Thursday 14th July, HOPT is a new drinks concept that combines the finest craft beers, boutique spirits and wines with a fast, localised delivery service. Occupying a space in Boxpark on Shoreditch High Street and offering a regularly curated selection, Hopt is perfectly placed to pop into after work for a […]
Customers who order takeaway food using Just Eat could soon find their food being delivered by robots following the launch of a ground-breaking trial. The company, the world’s leading digital marketplace for takeaway food delivery, has partnered with Starship Technologies to trial self-driving delivery robots on the streets of London. Just Eat and Starship Technologies’ testing […]
The Louis XIII Le Mathusalem edition will make new history for Louis XIII, the timeless cognac created in 1874. Rare and exquisite collector’s items, the first Louis XIII Le Mathusalem decanters will be available worldwide as of November 2016, after being launched exclusively in iconic department store Harrods as of September for two months. Made by the legendary […]
Caulder Moore has designed a new retail environment and in-store communication for Smashburger to launch the US brand to the UK market for the first time. The first UK restaurant opened in Milton Keynes, with Brighton to follow in August 2016, and plans to open 35 sites over the next few years. Rick Shaden and […]
Subway is promoting its popular Subway £3 Lunch range with a new TV campaign breaking on Wednesday, July 6th. The TV ad, created by McCann London, shows a young man nervously trying to woo a girl as she decides what to order at a Subway store. He spots a poster advertising the Subway £3 Lunch […]