Kerry Foods-owned Mattessons, and Saatchi & Saatchi London, announced the launch of a new UK-wide campaign that aims to disrupt the status quo of the nation’s snacking habits, and incite a revolt against crisps. The ad stars the ‘Snackarchist’, a geeky, tongue-in-cheek character who embodies the Mattessons rebellious spirit, and breaks all sorts of rules […]
Soup pioneer New Covent Garden Soup is introducing a limited edition Thai Style Broccoli and Ginger variety with Valentine’s Day in mind. Made with a delicious mix of well documented aphrodisiac ingredients and Thai spices, the soup is perfect for consumers seeking to celebrate the most romantic of months. The limited edition aims to help […]
The Co-operative’s reputation for creative design that sells on-shelf continues to grow with its latest challenge to convention; a wine label design that wouldn’t look out of place on the shelves of a comic book store. Equator Design’s creative team is the inspiration behind The Co-operative’s Truly Irresistible Grecula Wine. The 2014 Greco features a […]
A detailed study into the costs and calorie counts of pizzas at the UK’s main pizza chains and supermarkets has revealed that takeaway pizzerias are charging up to nine times the price for an equivalent product purchased from a supermarket or made from scratch. The investigation also highlighted the high calorie load of pizzas from […]
Healthy lifestyles and the rise of the discounter appear to be chipping away at sales of crisps. Indeed, new research from Mintel reveals that sales of potato-based and other snacks, such as tortilla chips and popped chips, overtook sales of potato crisps in 2015. Whilst sales of potato crisps are estimated to have declined to […]
Marmite has banned a slew of lovey-dovey pet names from its jar customisation scheme to generate awareness of the feature in the run up to Valentine’s Day. The divisive spread has made the blanket ban upon the cringe-inducing terms of endearment passed between smitten condiment lovers. Utilising reverse psychology however, the brand hopes consumers will […]
In this, its 25th anniversary in the UK, Sacla’, the company that introduced pesto to the nation, is relaunching the brand, starting with its famous Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants. Andy Black, managing director of Springetts, says, “There are many Italian offerings out […]
February sees Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. Biles Inc. were appointed by Ella’s Kitchen as their branding and packaging design agency following a strategic pitch in July 2015. Ella’s Kitchen, the organic baby and kids food company, was founded in 2006. Less than a […]
Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help build on its success in […]
AB InBev UK has launched Beck’s Blue Lemon – a great tasting alcohol-free beer brewed to give consumers the same crisp, fresh taste of Beck’s Blue, but with an added twist of lemon. The launch follows the announcement of AB InBev’s Global Smart Drinking Goals, with the leading brewer committing to ensure that at least […]