Stock cube maker Knorr has unveiled a new look and inked a sponsorship deal with Come Dine With Me as part of a £2.7m push to highlight the core values of the brand. TV idents will be shown during episodes of the popular Channel 4 show and the initiative will span digital, PR and in-store […]
Masham brewers T&R Theakston Ltd have brewed a special beer to help raise funds to aid the thousands of people in the north of the country affected by the recent winter storms. For every pint of Theakston Noah’s Ark Ale sold, Theakston’s will donate 10p to be distributed in the north of England by a […]
Popchips has launched a refreshed brand campaign as it targets health conscious Brits with a humorous recognition of the tokenistic efforts they are prepared to make to be healthy. Running with the tagline ‘Be a bit good’, the out of home, press, point of sale and digital work includes lines such as: “You went to […]
If you are a fan of gooey fondant-filled chocolate eggs, this new cafe in London will definitely appeal to you. The Creme Egg Cafe will open its doors on Greek Street in Soho, selling nothing but Creme Eggs in various forms that might just bust your diet goals for the year. The three-floor cafe will […]
Fast food chain Pret a Manger is putting a new spin on its policy of allowing staff to give some customers free coffee. From January 18 staff will, instead of distributing instant karma, put a special sleeve (pictured) on some cups that entitle someone to claim a free coffee or tea. Pret has branded the initiative […]
From Superfoods to Sausages: the foods proving more than a mouthful for British tongues. We all know our taste-buds have been going global for years but is our native tongue keeping pace with our changing tastes? A new report released has revealed for the first time the top taste-bud tongue twisters leaving us speechless in […]
hungryhouse.co.uk has launched the second instalment of its winning Tap & Taste TV campaign, owning the real meaning of takeaway and sticking to their brand direction with the continued focus on quality food and enjoyment together with friends in a flatshare environment. The online food ordering platform has introduced Chinese as the cuisine following the […]
It seems that Britain’s lager segment is struggling to retain its fizz, as it faces particularly strong competition from the rising popularity of ales and bitters, whose success has been fuelled by the craft beer boom. Indeed, new research from market intelligence agency Mintel reveals that 49% of Brits drank lager in 2015, down from […]
The latest trust driving communications from McDonald’s UK launches January 15 and continues the myth busting campaign that launched last year. It sees the brand acknowledge some of the common misconceptions customers hold around their core products, before communicating the truth around the quality of the ingredients that they use. Last year the campaign focused on the […]
Ogilvy & Mather London unveiled a new integrated campaign for the January ‘Big Deal’ from Pizza Hut Delivery, the second major campaign following the hugely successful ‘Classic Crust’ campaign for Pizza Hut Delivery last year. Aimed at tempting take-away consumers to sample the new Pizza Hut Delivery January offer, the campaign breaks on national radio […]