Going to the movies can now be a greater treat for the senses with ‘Edible Cinema’. The Soho House and Teatime Production collaboration allows audiences to see and “taste the film”, by having tasting menus that correspond to scenes in the movie. Each audience member is provided with a tray of numbered containers, which contains […]
Wednesday 2nd September saw McDonald’s launch its Great Tastes of the World promotion in the UK with a new multi-channel campaign, including TV from Leo Burnett. The food promotion, which hasn’t featured on the McDonald’s menu since 2013, consists of 5 burgers inspired by 5 different cuisines from around the world over the course of […]
Mr Kipling has teamed with design agency BrandOpus, to introduce a new look across its cake range. The Premier Food-owned brand has launched three new cake products all featuring the revamped design, with the rest of its cake and biscuit products set to be overhauled in the coming months. The design features a hand written […]
Ever since Blink director Nick Ball was a little kid he wanted to direct a Pot Noodle ad. And with focus and determination, he’s finally made it. The tale he tells is of another determined young man who didn’t want the fuss of cooking to get in the way of his ambitions. That’s why he […]
Jamie Oliver topped a poll naming him UK’s favourite TV food personalities, with one in five of Brits having created at least one of his recipes using kitchen appliances. That’s according to new research by AO.com to celebrate 60 years of food TV in the UK 1955 being the year the legendary Fanny Cradock first […]
Molson Coors, one of the UK’s biggest brewers, is launching a new and enhanced version of Carling iPint, its leading FMCG app. Previously ranked as one of the top 25 all-time free apps for the iPhone, the iPint app will now include a new ‘Office Escape’ game, exclusive Carling content and a function that enables […]
On 2nd September, Burger King will be taking guests’ taste buds on a trip inspired by a range of European ingredients with its new menu. The Eurotrip line-up will feature a new range of burgers, sides and desserts for Burger King guests to enjoy at their local restaurant. First stop; sample a delicious feast with […]
Alpro, the ‘alternative to dairy’ food company, is to make a link between fashion and breakfast after signing up as an official supplier of the forthcoming edition of London Fashion Week, which takes place on 18-22 September. Vicky Upton, UK marketing controller at the Belgium-headquartered company, said the event was “the perfect platform for us […]
Hungry House is looking to reach over a million Notting Hill Carnival-goers with geo-activated discounts and promotions. It will mark the first time the takeaway delivery service has used the technology, traditionally harnessed by retailers, and ties up with its sponsorship of the ‘Fun Bunch’ sound system used at the three-day event. Users of the […]
Grey London has unveiled its first work since being named lead creative agency for General Mills UKIN earlier this year. Cook Like the Locals is an integrated, content-led campaign promoting Old El Paso’s new Restaurante range, four soft taco meal kits – Steak Carne Asada, Pork Al Pastor, Chicken Tinga & Baja Fish – inspired […]