Westons Cider has engaged Brand on Shelf (BOS) to develop a new look for its Stowford Press brand. In a bid to drive brand stand out and differentiation against an extensive backdrop of cider brands, Westons Cider turned to BOS for a new on-trade packaging design. Ian Lewis, head of marketing at Westons Cider, said […]
Heineken is offering consumers the chance to “discover” London with a free taxi ride if they buy a beer using a special app. As part of the beer brand’s on-going Open Your City campaign, on the first Saturday of every month, a fleet of Heineken-branded taxis will transport consumers across the capital. Consumers must download […]
That’s Vapore is opening its first site in London at Marylebone’s Baker Street this week. The expression itself tells the story, ‘Vapore’ after all means steam in Italian and this is exactly how the delicious menu is prepared. Brand design agency Caulder Moore has created new branding and packaging, with a positioning of ‘steamy goodness’ […]
Mexican food chain Chipotle UK has promised to give away 14,000 burritos over the course of seven days in August, in a promotion driven by Facebook and Twitter. The restaurant chain has become renowned for its innovative approach to marketing, having gained global recognition at this year’s Cannes Lions for a short film highlighting the […]
The UK’s number one ridged crisp is bringing the authentic taste of the BBQ to snacks aisles this summer with the launch of its New McCoy’s Fire Pit Sizzlers – a new range of crisps that deliver a superior taste for the perfect male snack. McCoy’s Fire Pit Sizzlers consists of three mouth-watering new flavours […]
One in four consumers are drinking less Carbonated Soft Drinks (CSDs) than they were six months ago and half of those are doing so because they contain too much sugar, new research from Mintel reveals. Mintel’s research finds that a quarter (25%) of Brits are consuming less CSD’s than they were six months ago – […]
As the whirligig of summer shindigs gets into full swing, the clever folk at Pimm’s have created two new ways to enjoy Pimm’s o’clock with friends; the new Pimm’s & Ginger Ale and Pimm’s & Diet Lemonade pre-mix cans. These perfectly portable tipples, stocked in Tesco and Waitrose, blend the classic combination of Pimm’s No. […]
Midday has created the branding for The Primal Kitchen, a new range of food based on the caveman diet. The caveman, or Paleolithic, diet is based on the diet that early humans would have eaten up to 2.6 million years ago. It suggests eating more protein and fat and less carbohydrates and salt. The initial […]
An inquisitive group of school children are the stars of Kellogg’s new UK ad, which looks to show the origins of its cereals. Created by Isobar, the Little Farmers film will run across YouTube, the brand site and social media in the UK and Republic of Ireland with the aim to uphold the credentials of […]
This Yorkshire Day, drinkers can celebrate by raising a glass of delicious Brontë Liqueur. The new liqueur has been launched by proud Yorkshire man and drinks expert Sir James Aykroyd and represents the realisation of a lifelong dream. Sir James first discovered the tipple behind a bar in Paraguay and, having bought the brand name, […]