Dixie Builds Diners in Dead Zones to Help Friends & Families Reconnect

Dixie Builds Diners in Dead Zones to Help Friends & Families Reconnect

Dixie, a Georgia-Pacific brand and the leader in disposable tableware, launched Deadzone Diners, a campaign inspiring people to disconnect from their mobile devices and connect over a meal.  The initiative will transform the negative perception of cellular dead zones into unique opportunities for people to “Be More Here.” The campaign by Droga5 New York, comes to life August […]

Heineken Unveils First Ad To Promote Formula One Sponsorship

Heineken Unveils First Ad To Promote Formula One Sponsorship

Heineken has unveiled a campaign to promote its new global Formula 1 partnership at an event in Italy ahead of 2016’s Italian Grand Prix. The launch coincides with the brand’s first Formula 1 Grand Prix where it is an official title sponsor. Publicis Italy has created two TV ads for the brewer that will be shown […]

Eight Lucky Londoners Selected for a Once in a Lifetime #AbsolutNights Experience

Eight Lucky Londoners Selected for a Once in a Lifetime #AbsolutNights Experience

While most people spend Friday morning clock watching, waiting for the weekend to start, Absolut instead tempted eight people to find out what happens if you open up to unexpected experiences and connect with new friends to create an unforgettable night, hosted as part of its #AbsolutNights campaign. With a focus on spontaneity, Absolut partnered […]

New Martini Smart Cube Technology Makes Waiting At The Bar Passé

New Martini Smart Cube Technology Makes Waiting At The Bar Passé

Waiting at the bar is now a thing of the past thanks to new, Smart Cube technology from Martini. The traditional ice cube shaped device is added to your drink in addition to regular, square ice cubes. As you consume your drink, the Martini Smart Cube uses Bluetooth technology to anticipate when your drink is […]

KLM Team with Heineken to Offer Draught Beer for High Flying Passengers

KLM Team with Heineken to Offer Draught Beer for High Flying Passengers

KLM and Heineken have partnered to make those long-haul flights a little more refreshing with a specially designed in-flight beer tap. The Dutch travel firm will be the first to introduce Heineken’s draught beer trolley on board, allowing passengers to enjoy the cold beverage at high altitude. The uniquely designed appliance fits a standard airline […]

Too Good To Go Offers Takeaway Leftovers

Too Good To Go Offers Takeaway Leftovers

Too Good To Go, an app that has just launched its service in London, enables users to buy excess food from restaurants at a discounted rate as takeaway meals. The average restaurant wastes around 100,000 lbs of food a year, with the US, Asia and Europe throwing away enough food to feed the world’s population […]