In its biggest product launch in recent history, Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, is combining four different Doritos shapes and flavours in one bag for a multi-sensorial experience with two new mouth-watering mixes. The first all-Doritos style chip mix will reinvigorate the snack mix category — answering fans’ searches for […]
This spring, consumers can pucker up and “Kiss the Rainbow, Taste the Rainbow” with new Skittles and Starburst brand flavoured Lip Smacker Trios packaged inside colourful plastic eggs. Mars Retail Group paired with Lip Smacker and Markwins to create the four Easter novelties — perfect for egg hunts and basket building. Each festive egg contains three candy-flavoured […]
Pernod Ricard thinks millennials see wine as “too fussy” and so has concocted a Jacob’s Creek sub-brand especially for them so that it can recruit new drinkers to the low-growth category. The drinks brand sees Jacob’s Creek Sun Craft as a chance to offer younger drinkers “quality without the confusion” as it looks to maintain […]
As a brand that for the last 40 years has played a role in the lives of Hong Kong people, good and bad, McDonald’s Hong Kong wanted to remind people of the brighter side of life. And what better way to do this than by using bright new colours as a communication vehicle. Centring on […]
A major success story of the health food industry, it’s hard to have missed the rise of coconut oil over the last few years. One of the UK’s longest established brands, Coconoil, who began life in 2005 after the Boxing Day Tsunami, are warning retailers to watch out for brands which aren’t ‘picked, pressed and […]
Premium Swedish brand Rekorderlig Cider has brought its Beautifully Swedish credentials to life with the launch of its first ever global brand campaign by creative agency Saatchi & Saatchi, London. Entitled Silver Skaters, Rekorderlig has taken a bold and pioneering approach by launching a TV creative through a multi-layered social campaign. The ad features a pair […]
Guinness is following up its ‘Intolerant Champion’ ad campaign based on legendary record producer John Hammond with a series of short films featuring pop acts discussing his legacy. The first of the four-part weekly series of three minute films will be revealed on the Guinness site, sitting alongside the original TV spot (above) for the […]
Mars Food Australia has launched its new brand campaign via Clemenger BBDO Sydney, for MasterFoods encouraging all Aussies to #MakeDinnertimeMatter. With the demands of modern life and workloads continuing to increase, the campaign acts as a timely reminder that dinner is more than just a meal, it’s a chance to connect with the people who […]
McDonald’s Germany has released its first ever Valentine’s Day spot to celebrate the memories of those we once loved in life whom we never forget. Created by Leo’s Thjnk Tank, a joint venture between Leo Burnett Germany and thjnk, the spot follows the story of a young boy and girl who meet over summer vacation […]
Celebrity chef and Dragons’ Den star Levi Roots is adding to his soft drinks range with the introduction of a new Carnival Flava variant. The sparkling drink is a mix of mouth-watering peach and papaya that provides a refreshing and exotic taste combination. Rolling out from early March in the convenience and cash and carry […]