Coca-Cola assembled two Marvel superheroes for its Super Bowl ad on February 7 in a bid to push its new Coke Mini cans. The 60-second ad featured the latest Marvel character to receive the film treatment in Ant-Man, voiced by Paul Rudd, facing off against Hulk in a cross city chase. The ad revolves around […]
Pepsi, the official sponsor of the Super Bowl 50 Halftime Show, unveiled activations the brand will execute around California’s Bay Area and across the country, to get consumers excited for Halftime and Super Bowl 50 leading up to the big game. Returning for the 14th consecutive year as the official soft drink partner of the […]
Coca-Cola is partnering with Marvel for a Super Bowl spot, as confirmed by Adweek. The company has sent out red boxes of mini coke cans featuring minimalist illustrations of the Avengers, including favourites like Black Widow, Captain America and Iron Man. Interestingly, their eyes are formed by silhouettes of their associated icons—for example, Captain America’s […]
Kerry Foods-owned Mattessons, and Saatchi & Saatchi London, announced the launch of a new UK-wide campaign that aims to disrupt the status quo of the nation’s snacking habits, and incite a revolt against crisps. The ad stars the ‘Snackarchist’, a geeky, tongue-in-cheek character who embodies the Mattessons rebellious spirit, and breaks all sorts of rules […]
Soup pioneer New Covent Garden Soup is introducing a limited edition Thai Style Broccoli and Ginger variety with Valentine’s Day in mind. Made with a delicious mix of well documented aphrodisiac ingredients and Thai spices, the soup is perfect for consumers seeking to celebrate the most romantic of months. The limited edition aims to help […]
Budweiser has just given its visual identity a refresh, choosing to focus on the brand’s original logotype. The signature red, script font, and famous creed still feature prominently, but in a flatter, monochromatic fashion. Its iconic bowtie, which was the highlight of the 2011 redesign, has been scaled down to appear only on the bottle’s […]
Snickers launched its new Super Bowl 50 commercial, the latest addition to Snickers’ global, award-winning “You’re Not You When You’re Hungry” campaign. Created by BBDO New York, the spot goes back to 1955 (even leveraging the 1950’s Snickers packaging) and features a hungry Marilyn Monroe on the set of the classic film ‘The Seven Year […]
Jacob’s Creek in partnership with Cummins&Partners, has launched its new ‘Made By Moments’ campaign for 2016 with newly crowned six-time Australian Open Grand Slam winner, Novak Djokovic. The campaign will roll out globally and activates across major tennis tournaments including US Open and China Open as part of Jacob’s Creek global tennis sponsorship platform. ‘Made By […]
Filed under, “I can’t believe I’m watching this, but I can’t take my eyes off of it,” Mountain Dew is back in the Super Bowl ad mix with a :30 spot, created by BBDO New York. Promoting Mtn Dew Kickstart flavours, and the three key product attributes (Dew, juice, caffeine), the main character is a […]
Bud Light is getting in on the election hype. The Anheuser-Busch owned brand launched its Super Bowl commercial introducing what it is calling “The Bud Light Party,” with Amy Schumer and Seth Rogen. The duo star in the brand’s politically themed campaign through November’s election to get consumers who can’t agree on politics to agree on […]