Perfetti Van Melle has introduced a range of £1 price-marked packs (PMPs) across its best-selling sharing bags to drive rate of sale and profits for retailers during the summer months. Available now in major wholesalers on special packs of Fruittella, Mentos and Klene, the price-marked grab bags offer retailers a fantastic, compelling offering in-store. PMPs […]
With summer well and truly in the air, food to go brand URBAN eat has unveiled a new range of seaside inspired sandwiches and salads that are guaranteed to have you reaching for your bucket and spade. From unique nostalgic beach hut shaped packaging to a fantastic on-pack summer promotion offering over a hundred prizes […]
Carling is launching a £3.6M campaign, which aims to ignite football fans’ passion by getting them ready for the season ahead. Running during the period between the football season ending in May and restarting in August, Carling will be supporting football fans with a £10 off official football shirts promotion. The promotion will run across […]
BrandOpus has partnered with long term client Hall & Woodhouse to create Badger Daring Diver, a new addition to the Badger range. As a favourite countryside animal, the mallard featured on the Daring Diver packaging was a natural fit to join the other rural personalities that feature across the Badger portfolio of beers, playing on […]
Beefeater has launched an interactive map of London that allows users to click on locations to see and hear their associations with music spanning rock, punk, jazz, pop and electronica from the last century. The Pernod Ricard owned gin brand has created the Beefeater London Sounds map, available via its website, which includes snippets of […]
Summer is the time of year to let loose with friends, make new ones and try interesting things — all you need is a little moonlight and some Dos Equis. This summer, Dos Equis encourages fans ages 21 and over to see the rise of the moon as the cue to turn casual gatherings into […]
Strongbow’s latest US ad campaign continues to poke fun at celebrity appearances in adverts with Sir Patrick Stewart on the receiving end once again. The Strongbow Hard Cider TV ad, titled “Fired”, was created by advertising agency Droga5 and shows Sir Patrick Stewart attempting to promote the cider before being fired. The former Star Trek […]
Newcastle Brown Ale is fighting a common misconception about its famous British beer in a video campaign that finds the brewer reassuring its new fans that they’re not idiots. The video titled “Misconceptions,” created by creative agency Droga5, debuted here. It features several new-to-Newcastle beer drinkers learning that everything they thought about the beer was […]
The Jack Daniel Distillery announced it has launched a new red hot cinnamon liqueur called “Jack Daniel’s Tennessee Fire,” in Canada. Crafted with Jack Daniel’s Old No. 7 whisky and naturally infused with a proprietary red hot cinnamon liqueur for a smooth and delicious taste, Jack Daniel’s Tennessee Fire will be available across Canada this […]
To uncage the nation from the usual celebrations, Tiger Beer will be presenting a fresh take on how National Day is usually celebrated, by throwing its own epic National Day party. Truly a party for the people, it puts the power in the hands of the people by getting Singaporeans to vote for what they […]