VOGA Italia announces the addition of Red Fusion to its collection of meticulously crafted, strikingly packaged wines. Imported from Italy by Enovation Brands, Red Fusion reflects the VOGA Italia mission to produce distinctive, high-quality wines for the modern wine consumer. Made from a blend of 65% Zinfandel and 35% Cabernet Sauvignon from Salento, known as […]
Bath creative agency Mr B & Friends has completed the packaging design, naming, brand strategy, and website design and build for client Fourpure. The highly acclaimed craft brewery, producing internationally inspired speciality ales, is located in Bermondsey, London, and was started by brothers Daniel and Thomas Lowe. Steve Richardson, Creative Director and Partner at Mr […]
Starbucks is testing a new drink that will appeal to both coffee and beer lovers that is only available in selected markets. The new Dark Barrel Latte adds flavored syrup to espresso and freshly steamed milk, it will mirror the taste of dark beers like Guinness. The drink will be topped with whipped cream and […]
Tic Tac has launched a new campaign offering consumers the chance to win a fiver in cash and get £5 off a minimum spend with a number of high street retailers. Created by Aesop, the promotion will feature on over 15 million packets of Tic Tacs and will be supported by a £1.7m investment. A […]
Famous for driving of a different kind, two-time world drivers’ champion and Johnnie Walker Global Responsible Drinking Ambassador, Mika Häkkinen, took time out from the Singapore Grand Prix to reveal that he’ll be at this year’s Ryder Cup in Gleneagles to encourage 25,000 golf fans to Join the Pact and commit to never drink and […]
Starbucks has released three new ads that share a simple yet poignant message—“Sometimes the best way to connect is to get together.” Created by ad agency BBDO, each of the ads starts with an intimate conversation presented in a series of texts and emojis amidst background sounds of buzzing coffee machines and indiscernible chatter. The […]
Supermodel and actress Rosie Huntington-Whiteley and Coca‑Cola celebrated the launch of Coca‑Cola Life, a brand new lower-calorie cola which is sweetened from natural sources, and contains a third less sugar and a third fewer calories than regular cola. Sweetened with a blend of sugar and naturally-sourced stevia leaf extract, Coca‑Cola Life contains 89 calories per […]
Castello has opened a “veritable cheese emporium” in east London’s Shoreditch in a bid to create “an immersive 360° cheese experience like no other”. The Arla-owned cheese brand is hosting a pop-up shop until 24 October with a showcase of more than 30 varieties of cheese to tap into the popularity of the pop-up. The […]
Just Eat, the UK’s leading online takeaway delivery service, is embarking on a refreshed and invigorated brand journey. The new brand direction is being launched 18th September with the premiere of a new TV campaign, part of a £5 million spend and supported by PR, marketing, social and digital execution. The new campaign, titled “mini […]
Vodka brand Grey Goose has teamed up with branding agency Ragged Edge to create the “world’s most intimate martini bar,” which is “hidden” inside a gorgeous vintage Citroen van. Big enough for only two guests, this lovely traveling bar is decked out luxuriously in marble, leather, bronze and other fine materials—the lucky guests would be […]