Pernod Ricard Unveils Opn – the World’s First Connected Cocktail Library at CES 2017
Premium spirits giant Pernod Ricard’s Breakthrough Innovation Group (BIG), announced Opn to be the world’s…
Samuel Adams Introduces Two New Brews for One Season: Hopscape and Fresh as Helles
Samuel Adams was one of the first craft brewers to offer rotating beers that capture…
Tiger Beer Wants People to ‘Sit Closer Together’ in Latest Spot by Marcel Sydney
In December 2016, Tiger Beer makes its own uniquely Asian mark on the global diversity…
London Bar Installs World’s First Tap-And-Pay Beer Pump
The world’s first contactless payment, self-service beer pump will be put to the test by…
BC&F Dentsu Celebrates the Bonds Between Japanese + Kiwi Culture with ‘Friendship Sake’
Barnes, Catmur & Friends Dentsu, New Zealand’s leading Japanese advertising agency, have created a stylish…
Diageo Provides Low Sugar Cocktails Under 150 Calories to Help You Find a Balance this Christmas
As the trees, lights and festive decorations go up, the UK’s Christmas party season is…
Ogilvy & Mather Malaysia Introduces Limited Edition Guinness Signature Cocktail Glass Series
Famous the world over, the iconic Guinness tulip glass was designed to perfect proportions to…
Sid Lee Paris & Dom Perignon Team with Artist Michael Riedel to Release Limited Edition Champagne Collection
In 2016, after David Lynch, Lang Lang, Iris van Herpen and Ferran Adrià, Sid Lee…
The Macallan Announces New Sherry Oak 40 Years Old
The Macallan, the world’s ultimate luxury single malt Scotch whisky, unveils its latest exceptional whisky…
Tequila Don Julio to Ring in New Year’s Eve with New 1.75L Don Julio 1942 Bottles
When it comes to Tequila Don Julio 1942, bigger is definitely better, and this year,…
Diageo and thebar.com launch new alcohol home delivery service in collaboration with Deliveroo
Beatboxing carollers remix classic Christmas songs to spread the festive cheer as part of the…
Bacardi and Swizz Beatz Create a New Kind of DJ Experience on Instagram
Bacardi is employing Instagram Stories to let consumers play interactive DJ, representing a truly new…
Aussie David Prior says ‘Don’t Be Told’ with Launch of Pure Scot’s ‘Scotch with Balls’ Ad
Aussie entrepreneur David Prior, who bought the mothballed 200-year-old Scotch distillery Bladnoch in January 2015,…
Biles Hendry Designs ‘Comuna’ for Bibendum
Biles Hendry was asked by leading UK wine distributor and producer Bibendum to create a…
84% of Britons Do Not Understand the Calorie Content of Alcoholic Drinks
As a nation, Britons are increasingly aware of the calorie content in the food they…
Design Happy Brands New Marshmallow Infused Spirits For Naked
Naked have re-invented the world of marshmallows with a unique and innovative range of naturally…