Jim Beam Undertakes First Global Packaging Redesign
Jim Beam is aiming to give it’s portfolio of bourbon drinks a more premium feel…
Havana Club’s New Series Pays Tribute to Ultra-Premium Cuban Rum
Havana Club, the global leading rum in the super-premium and above category, is to launch…
Anheuser-Busch Launching Best Damn Cherry Cola in the US
Anheuser-Busch announced the upcoming launch of Best Damn Cherry Cola, the second offering from Best…
Dr Vijay Mallya Resigns as Chairman & Non-Executive Director of USL
Diageo has entered into an agreement with Dr Vijay Mallya under which he has resigned…
Ab InBev Boosts Marketing Spend for Budweiser, Stella Artois & Corona
AB InBev said it would up spend on sales and marketing in 2016 to boost…
Belvoir Fruit Farms Say You’re Lovely with a Facebook Promotion
Belvoir Fruit Farms is launching a limited edition of its popular 75cl Elderflower Pressé with…
Messina Hof Winery Unveils Packaging Upgrades
Messina Hof Winery, one of the oldest Texas wineries, is launching a new look. Set…
Strongbow Hard Apple Ciders Teams with Sir Patrick Stewart Again
Strongbow Hard Apple Ciders, the number one selling global cider brand and best tasting hard…
Bacardi Backed USBG National Legacy Cocktail Showcase Names Winner
United States Bartenders’ Guild (USBG) crowned Gn Chan in San Francisco as the national finalist of…
Martell’s Cognac Packaging Turns into a Google Cardboard Headset
Cognac brand Martell in partnership with creative agency AKQA, has created packaging that transforms into a…
Santa Margherita Wines Celebrates Determination in New Ad by CP+B
Santa Margherita Wines announces the launch of its new advertising campaign, “For Who You Are.”…
Taxi Studio Creates Limited Edition Euro 2016 Packs for Carlsberg Export
Following design agency Taxi Studio’s global redesign of the Carlsberg brand, the studio was tasked with creating a…
Pernod Ricard to Show Wine isn’t ‘Fussy’ with ‘Simple’ Jacob’s Creek Brand
Pernod Ricard thinks millennials see wine as “too fussy” and so has concocted a Jacob’s…
Rekorderlig Launches New ‘Beautifully Swedish’ Global Campaign
Premium Swedish brand Rekorderlig Cider has brought its Beautifully Swedish credentials to life with the…
Guinness Continues ‘Intolerant Champion’ Push with Foals & Rudimental
Guinness is following up its ‘Intolerant Champion’ ad campaign based on legendary record producer John…
Carlsberg Kicks Off UEFA EURO 2016 Campaign in the UK
Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an…