Heineken Steps-up Efforts to Woo Older Drinkers
Heineken is beginning to test crowd sourced ideas for products designed for older drinkers, such…
Moët & Chandon Marks 270th Anniversary in New York
Moët & Chandon, the champagne of success and glamour since 1743, celebrated its momentous 270th…
Savanna Cider’s ‘Timeless’ New TV Commercial
Savanna Premium Cider is visiting a new bar with two new dry characters in its…
Johnnie Walker Introduces New Platinum Label
Johnnie Walker announces its next step in the art of blending with the release of…
Castle Lite Beer Unveils Mind Reading Beer Machine
Imagine being able to pour beer with your mind. Well, stop imagining! Castle Lite has…
Absolut Flavours Undergoes Brand Update With New Designs
Pernod Ricard’s Absolut has unveiled a new look for its flavoured vodka range, rolling out…
For Type Lovers: Helvetica Beer
Russian designer Sasha Kischenko has designed a wonderful concept packaging for a Swiss beer using…
Taxi Studio Give The Black Grouse Alpha Edition a New look
As demand for premium whisky continues to grow, owners of the world-renowned whisky, The Famous…
A Spooky Vodka Bottle Design That Glows In The Dark
Canadian design firm Hired Guns Creative has conceptualized a beautiful, yet spooky design for ‘Coven’—a…
RedLeg Launches New Brand Identity & Packaging Design From ButterflyCannon
RedLeg, Caribbean spiced rum infused with Jamaican vanilla, ginger and spices, has engaged brand design…
Foster’s ‘Good Call’ Hits The Road
Heineken lager brand Fosters is to run an experiential marketing campaign to support its continued…
New Budweiser Campaign Backed by Innovative Research on Designated Drivers
There has been a significant shift in the way today’s young people view – and…
Jura Appoints Artist to Draw Impressions of the Taste of a 40-Year-Old Whisky
Premium distiller Jura is teasing fans of its whisky with a new campaign showing an…
Bacardi Consolidates UK Digital Into Weapon7
Barcadi has consolidated the digital accounts for its range of brands, including Bombay Sapphire and…
Brits Warm-up to Pubs Again, But May Not Know How Much They Are Drinking
As the warm weather continues, consumers across the nation are flocking in droves to pubs…
Royal Baby Prince George Gets A Beer Named After Him
To mark the birth of the Duke and Duchess of Cambridge’s first child, McMullen Brewery…