Johnnie Walker Invests £150m In Visitor Experiences
Diageo announces a £150 million investment over three years to transform its Scotch whisky…
BrewDog’s Million-Pint giveaway: Great Campaign, But Does It Go Deep Enough?
“Today, we declare a new front in the battle for good beer. This is a…
Hennessy Highlights Historic Cycling Champion Marshall ‘Major’ Taylor in Latest Campaign by Droga5
Even if you are a cyclist, you may not recognise the name Marshall ‘Major’…
Matthew McConaughey Teams with Bourbon Hall of Famer to Launch New Wild Turkey Longbranch
Matthew McConaughey and the legendary Wild Turkey Distillery are proud to announce the introduction of…
Corona Launches Mid-Strength Ligera Beer in Australia with No TV Presence
The shift to ‘occasion’ alcohol consumption in Australian drinking culture has been labelled as the…
Heineken Harnesses Research to Grow Bar and Restaurant Trade by £1bn in Three Years
Heineken has committed itself to expanding its on-trade division serving the bar and restaurant sector…
Bud Light Expands Citrus Portfolio with Release of Limited-Edition Bud Light Orange
Just in time for summer, Bud Light is expanding the brand’s citrus portfolio with a…
Nude Brand Creation Captures the Spirit of Palmers 44 Dry Gin
Historic, family owned distillery WH Palmer released its Palmers 44 gin with newly rejuvenated packaging…
American Icons Budweiser and Jim Beam Come Together in First-of-its-Kind Collaboration
Budweiser and Jim Beam bourbon toasted to the future as they join their 365 collective…
Savanna Tasked Edinburgh Locals to Sing for their Cider
Savanna brand ambassadors took to the streets of Edinburgh ahead of the Easter weekend to…
Impero Helps Beefeater Gin’s New Launch Look Pretty in Pink
The Gin Hub has appointed Impero to launch its newest product – Beefeater Pink. The…
Strongbow Hard Ciders Invites America to Drink Rosé the UK Way
All eyes are on the UK right now as Americans become more fixated on the…
Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey Returns with a Limited Re-Release
Born from a historic pedigree, and aged at the legendary Stitzel-Weller Distillery, Blade and Bow…
Bacardí Rum Shakes up the Dark Spirits World with the Launch of New Bacardí Cuatro
Bacardí rum introduced Bacardí Añejo Cuatro (“four” in Spanish paying homage to the brand’s Cuban…
Sailor Jerry Spiced Rum Unveils Redesigned Bottle Honouring Tattoo Legend Norman “Sailor Jerry” Collins
Sailor Jerry Spiced Rum, created to honour the Father of American old school tattooing, Norman…
Jameson Launches Space-Aged Whiskey
Jameson has launched Jameson Space-Aged, a brand new product that uses an ageing method…