Bear Unveils Multi-Platform Advertising Campaign With B&B
Bear, the healthy snack brand, has launched a new multi-platform advertising campaign with B&B, which…
McDonald’s Leads Charge as Redheads Break Guinness World Record
1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the…
Taco Bell Prints Tweets On Tacos, Lets Customers Literally ‘Eat Their Words’
When Taco Bell introduced its ‘Doritos Locos Tacos’ in America last year, its Canadian fans…
Krave Campaign Generates 76,498 Twitter & Facebook Posts
Krave has revealed that its ‘tweet when u eat’ campaign has generated a total of…
McDonald’s Introduces ‘Happy Table’, Play Games By Tapping Your Phone
To promote the creative imagination in kids and keep them entertained, McDonald’s—with the help of…
The Cadbury Castle Built From 90,000 Dairy Milk Pebbles
Dieters look away – everybody else feast your eyes on Cadbury’s latest treat for the…
Study: McDonald’s, Burger King Rely on Giveaways, Not Food, to Lure Kids
A new study says McDonald’s and Burger King aren’t living up to industry pledges when…
Unilever Launches Digital Push to Fuel £12m Knorr Brand Drive
Unilever-owned food brand Knorr is launching an online portal to recruit food enthusiasts to act…
Pot Noodle Facebook Post Banned for Being ‘Crass & Degrading’ to Women
Unilever-owned snack Pot Noodle has had a post on its Facebook page banned for being…
Leo Burnett ‘More Than a Number’ for Kellogg’s
For women, jean shopping can be mighty depressing. Kellogg’s Special K‘s new Fall Challenge (‘More…
Weetabix Unveils New ‘Back to School’ Push With BBH
Weetabix has unveiled a new £4 million integrated marketing push, following two children and their…
Cadbury Fools Everyone With ‘Marriage Proposal Fail’ Viral
A video of a man proposing to his girlfriend in a Dubai shopping mall went…
Taco Bell Launches ‘World’s Hottest Idea’
Deutsch LA has created two spots to demonstrate just how hot its new Fiery DLT…
McDonald’s Germany Launches Augmented Reality McMission App
McDonald’s Germany has worked with augmented reality company Metaio to launch ‘McMission’, an augmented reality…
Study: Traveler Eating Interests Shows Promoting Culinary Activities Can Pay Off
A new study of traveler behavior reveals that the way to tourists’ wallets may be…
Pending Immigration Reform Hinders Green Table Olives Industry
When the US Congress grapples with immigration reform this September their decisions will affect the…