Bacardí Rum Shakes up the Dark Spirits World with the Launch of New Bacardí Cuatro
Bacardí rum introduced Bacardí Añejo Cuatro (“four” in Spanish paying homage to the brand’s Cuban…
Sailor Jerry Spiced Rum Unveils Redesigned Bottle Honouring Tattoo Legend Norman “Sailor Jerry” Collins
Sailor Jerry Spiced Rum, created to honour the Father of American old school tattooing, Norman…
Lacta Uses Branded Entertainment and AI in Order to Define Love
Mondelēz International owned Lacta chocolate, has always been a symbol for love in Greece.…
Burger King’s New Sourdough King Offering Triggers a Great Debate in the US
Burger King restaurants are adding the sourdough bun to their iconic menu while launching…
Mountain Dew Offers Customers a Stay at a Bungalow with an Ocean view and a Personal Supply of Baja Blast
Mountain Dew announced that after the social media push from consumers to #BringBajaBlastBack, the bottled…
Jameson Launches Space-Aged Whiskey
Jameson has launched Jameson Space-Aged, a brand new product that uses an ageing method…
Campo Viejo Celebrates Living Life ‘Uncorked’ with Latest Limited-Edition Bottle Launch
Campo Viejo, the world’s leading wine brand from Rioja and the UK’s number one Spanish…
Has Ronaldo Turned Argentinian? “Fenomeno” Stars in New Snickers Global Campaign
Snickers, with its iconic global campaign “You’re not you when you’re hungry”, is introducing…
Pringles Pop User Generated Content Onto DOOH to Promote Easter On-Pack Promotion
Kellogg’s owned snack brand Pringles is launching a UK-wide digital out-of-home (DOOH) campaign to encourage…
BBDO Atlanta’s Spot for HoneyBaked Will Make Your Mouth Water
This Easter, HoneyBaked Ham has come up with a fun promotion tied to the holiday,…
Cadbury Launches ‘The Cadbury Live Egg Hunt’ Social Experience via Ogilvy Melbourne
Cadbury, in partnership with creative agency Ogilvy Melbourne, has launched a first of its…
Belvedere Vodka Debuts New Expression, Ginger Zest
Luxury vodka brand Belvedere Vodka, introduces the newest innovation in its award-winning portfolio: Ginger Zest.…
Google Mini Donut Shop Pop-up Tour Comes To London
Promohire was appointed by creative agency Optimist, Inc. to collaborate on an activation for Google.…
Steven Spielberg Finally Settles Carl’s Jr. “Spielburger” Battle
Fast food restaurant chain Carl’s Jr. is getting in on the hype for Steven Spielberg’s…
The Alternative Meat Co. Asks Aussies to Reduce Meat-Consumption in Latest Campaign via Poem
Up and coming Australian comedian, Aaron Chen, and vegan brand The Alternative Meat Co. (AMC)…
Coors Light Creates Escape Room Experience in Ireland
“The Challenge Rooms” takes players to the Rocky Mountains where an avalanche has hit the…