Heinz Drops ‘Healthy’ & ‘Snack’ From Baby Biscotti Marketing
Heinz will no longer refer to its golden multigrain, chocolate and organic varieties of biscotti…
Yakult Celebrates 80th Anniversary with On-pack ‘Culture Pass’ Promotion
As part of its 80th anniversary celebrations, Yakult is offering customers an opportunity to claim…
McCann Lima’s Drink Dispenser Bring ‘Share a Coke’ to Peru’s Quechua People
Despite its success, Coca-Cola’s Share a Coke campaign did not encompass native names in many…
Maison Mumm Invites David Guetta for a Unique New Collaboration
True to its pioneering spirit and passion for innovation, Mumm is for the second time…
Heineken & Gratafy Team to Reward Beer Samples Through Social Media
Heineken announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to…
Grey Goose Serves Up “The Winning Shot” at the 2015 US Open
Grey Goose vodka, known for celebrating the “World’s Best,” toasts to its longstanding US Open…
Burger King Proposes Yet Another Sandwich For Peace One Day
Burger King has yet another sandwich to offer, after their McWhopper proposal was unfortunately declined…
Burger King Invites Guests to Sample a Taste of Europe
On 2nd September, Burger King will be taking guests’ taste buds on a trip inspired…
McDonald’s Finally Goes Down the All-Day Breakfast Road in the US
McDonald’s is to start selling all-day breakfast across the US on Oct. 6. The aim…
Alpro Signs Up To London Fashion Week
Alpro, the ‘alternative to dairy’ food company, is to make a link between fashion and…
Heineken Extends Football Focus with Amstel UEFA Europa League Partnership
As Europe’s top football clubs gear up for another exciting season, Heineken has announced an…
Coke Zero Takes Its Drinkable Advertising Campaign To ESPN
Coke Zero is building on its drinkable advertising campaign, which launched earlier this year during…
Gatorade Enlists NFL Stars To Get Students Moving In Prank Viral Ad
Craving a sugary drink, but you’re not prepared to work for it? Well you’re out…
Lavazza Sign on as the Official Coffee of the US Open
In its first year of a multi-year agreement with The United States Tennis Association (USTA),…
Novak Djokovic Swaps The Tennis Court For The Kitchen
World number one tennis player Novak Djokovic and Jacob’s Creek, the official wine of the…
KitKat at 80: How ‘Moment Marketing’ Helped it Conquer the Digital World
Few 80-year-olds can claim to be trendsetters in the digital age, so how has a…